{"id":9772,"date":"2019-08-05T19:47:39","date_gmt":"2019-08-05T19:47:39","guid":{"rendered":"http:\/\/www.africanchallenges.com\/?p=9772"},"modified":"2019-08-05T19:54:01","modified_gmt":"2019-08-05T19:54:01","slug":"benin-facebook-forme-1-500-entrepreneurs-locaux-en-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=9772","title":{"rendered":"B\u00e9nin : Facebook forme 1 500 entrepreneurs locaux en marketing digital"},"content":{"rendered":"\n<p><strong>Au B\u00e9nin, la semaine derni\u00e8re, Facebook a lanc\u00e9 les premi\u00e8res activit\u00e9s de son programme \u00ab Boost avec Facebook \u00bb. L\u2019initiative visant \u00e0 former 10 000 entrepreneurs africains au marketing digital a \u00e9t\u00e9 lanc\u00e9e en mai dernier en Afrique centrale et dans certains pays d\u2019Afrique de l\u2019Ouest.<\/strong><\/p>\n<p>Le lancement de la partie b\u00e9ninoise du projet est intervenu en pr\u00e9sence de la ministre de l\u2019Economie num\u00e9rique et de la Communication, Aur\u00e9lie Adam Soule Zoumarou.<\/p>\n<p>\u00ab <em>Le B\u00e9nin a fait de l\u2019\u00e9conomie num\u00e9rique un secteur prioritaire pour la relance \u00e9conomique. Nous sommes heureux de voir Facebook accompagner notre ambition de g\u00e9n\u00e9raliser l\u2019usage du num\u00e9rique par la formation aux outils num\u00e9riques des professionnels b\u00e9ninois, notamment les petites et moyennes entreprises<\/em> \u00bb, a-t-elle d\u00e9clar\u00e9.<\/p>\n<p>\u00ab <em>Le secteur num\u00e9rique repr\u00e9sente un formidable levier de croissance pour le B\u00e9nin. \u00c0 travers le programme Boost avec Facebook, le r\u00e9seau social s\u2019engage aupr\u00e8s des entrepreneurs b\u00e9ninois pour leur permettre de d\u00e9velopper leurs activit\u00e9s gr\u00e2ce aux opportunit\u00e9s du digital<\/em> \u00bb, a ajout\u00e9 A\u00efda Ndiaye, responsable des affaires publiques de Facebook en Afrique francophone.<\/p>\n<p>Dans les faits, le programme \u00ab <em>Boost avec Facebook<\/em> \u00bb offrira gratuitement des outils p\u00e9dagogiques et des formations pour d\u00e9velopper une entreprise gr\u00e2ce \u00e0 la communication sur des plateformes telles que Whatsapp et Instagram.<\/p>\n<p>Avec Agence Ecofin<\/p>\n","protected":false},"excerpt":{"rendered":"Au B\u00e9nin, la semaine derni\u00e8re, Facebook a lanc\u00e9 les premi\u00e8res activit\u00e9s de son programme \u00ab Boost avec Facebook \u00bb. L\u2019initiative visant \u00e0 former 10 000 entrepreneurs africains au marketing digital a \u00e9t\u00e9 lanc\u00e9e en mai dernier en Afrique centrale et dans certains pays d\u2019Afrique de l\u2019Ouest. Le lancement de la partie b\u00e9ninoise du projet est [...]","protected":false},"author":4,"featured_media":9773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"override_template":"1","override":[{"template":"1","parallax":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}]},"jnews_primary_category":{"id":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[5,12],"tags":[275,3427,162,3425],"class_list":["post-9772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-edufor","category-tech","tag-benin","tag-boost-avec-facebook","tag-facebook","tag-marketing-digital"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/9772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9772"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/9772\/revisions"}],"predecessor-version":[{"id":9774,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/9772\/revisions\/9774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/9773"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}