{"id":77245,"date":"2026-11-08T21:27:47","date_gmt":"2026-11-08T20:27:47","guid":{"rendered":"https:\/\/www.africanchallenges.com\/?p=77245"},"modified":"2026-11-08T21:27:49","modified_gmt":"2026-11-08T20:27:49","slug":"best-global-brands-2026-samsung-conserve-sa-5e-place","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=77245","title":{"rendered":"Best Global Brands 2026 : Samsung conserve sa 5e place"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Samsung Electronics Co., Ltd. a annonc\u00e9 qu\u2019Interbrand<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a>, une entreprise de conseil mondiale, a class\u00e9 la soci\u00e9t\u00e9 en 5<sup>e<\/sup>&nbsp;position de sa liste annuelle \u00ab&nbsp;Best Global Brands&nbsp;\u00bb pour la septi\u00e8me ann\u00e9e cons\u00e9cutive. La valeur de la marque est actuellement \u00e9valu\u00e9e par Interbrand \u00e0 105,2&nbsp;milliards de dollars. Samsung est la seule entreprise bas\u00e9e en Asie \u00e0 conserver sa position dans le top&nbsp;5 mondial chaque ann\u00e9e depuis 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019\u00e9valution d\u2019Interbrand refl\u00e8te\u00a0:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>-Des r\u00e9sultats records, port\u00e9s par des investissements cibl\u00e9s dans les semi-conducteurs destin\u00e9s \u00e0 l\u2019AI<\/li>\n\n\n\n<li>-Une plus grande comp\u00e9titivit\u00e9 en mati\u00e8re d\u2019AI dans la division Device eXperience (DX)<\/li>\n\n\n\n<li>-Une strat\u00e9gie de marque centr\u00e9e sur le client correspondant \u00e0 l\u2019approche \u00ab\u00a0One Samsung\u00a0\u00bb<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La division Device Solutions (DS) a continu\u00e9 de cro\u00eetre en augmentant son offre de produits de m\u00e9moire \u00e0 forte valeur ajout\u00e9e. Son objectif principal \u00e9tait de r\u00e9pondre \u00e0 la demande croissante en mati\u00e8re d\u2019AI. Celle-ci a \u00e9galement conserv\u00e9 son avance technologique ainsi que la premi\u00e8re livraison commerciale de HBM4 du secteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La division DX facilite ainsi le quotidien des individus gr\u00e2ce \u00e0 des exp\u00e9riences AI personnalis\u00e9es et une meilleure connectivit\u00e9 entre ses produits, tels que les t\u00e9l\u00e9phones portables, les t\u00e9l\u00e9visions et les appareils \u00e9lectrom\u00e9nagers. Cette ann\u00e9e, Samsung a introduit le Galaxy Z Fold8, sa huiti\u00e8me g\u00e9n\u00e9ration de t\u00e9l\u00e9phones pliables. Celui-ci dispose d\u2019un nouveau format et d\u2019un \u00e9cran 4:3 qui red\u00e9finissent la cat\u00e9gorie pliable. Son design a fortement trouv\u00e9 \u00e9cho aupr\u00e8s des jeunes consommateurs, tout en s\u00e9duisant un public plus large, toutes g\u00e9n\u00e9rations confondues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Figurant parmi les plus anciens cabinets de conseil en strat\u00e9gie de marque, Interbrand r\u00e9alise une analyse pouss\u00e9e de la valeur d\u2019une entreprise chaque ann\u00e9e. Les crit\u00e8res d\u2019examen comprennent les performances financi\u00e8res d\u2019une marque ainsi que ses perspectives d\u2019avenir, son influence sur les choix de consommation et sa comp\u00e9titivit\u00e9. Cette \u00e9valuation repose sur la strat\u00e9gie, l\u2019empathie, la diff\u00e9renciation, l\u2019engagement des clients, la r\u00e9gularit\u00e9 ainsi que la confiance.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/interbrand.com\/best-global-brands\/global\/\" target=\"_blank\" rel=\"noopener\">https:\/\/interbrand.com\/best-global-brands\/global\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung Electronics Co., Ltd. a annonc\u00e9 qu\u2019Interbrand[1], une entreprise de conseil mondiale, a class\u00e9 la soci\u00e9t\u00e9 en 5e&nbsp;position de sa liste annuelle \u00ab&nbsp;Best Global Brands&nbsp;\u00bb pour la septi\u00e8me ann\u00e9e cons\u00e9cutive. La valeur de la marque est actuellement \u00e9valu\u00e9e par Interbrand \u00e0 105,2&nbsp;milliards de dollars. Samsung est la seule entreprise bas\u00e9e en Asie \u00e0 conserver sa [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":77246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[12],"tags":[19628,625],"class_list":["post-77245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-best-global-brands-2026","tag-samsung-electronics"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/77245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77245"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/77245\/revisions"}],"predecessor-version":[{"id":77247,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/77245\/revisions\/77247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/77246"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}