{"id":73543,"date":"2026-05-15T15:52:41","date_gmt":"2026-05-15T14:52:41","guid":{"rendered":"https:\/\/www.africanchallenges.com\/?p=73543"},"modified":"2026-05-15T15:52:42","modified_gmt":"2026-05-15T14:52:42","slug":"auto-honda-enregistre-sa-premiere-perte-annuelle-en-pres-de-70-ans","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=73543","title":{"rendered":"AUTO : Honda enregistre sa premi\u00e8re perte annuelle en pr\u00e8s de 70 ans"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le constructeur automobile japonais Honda Motor a annonc\u00e9 jeudi avoir enregistr\u00e9 sa premi\u00e8re perte annuelle depuis pr\u00e8s de sept d\u00e9cennies en tant que soci\u00e9t\u00e9 cot\u00e9e, p\u00e9nalis\u00e9 par l\u2019impact des droits de douane am\u00e9ricains et par des co\u00fbts de restructuration massifs dans son activit\u00e9 de v\u00e9hicules \u00e9lectriques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l\u2019exercice clos en mars, le groupe affiche une perte d\u2019exploitation de 414,3 milliards de yens (environ 2,24 milliards d\u2019euros), contre une estimation moyenne du march\u00e9 de 315,6 milliards de yens, selon un consensus compil\u00e9 par LSEG aupr\u00e8s de 22 analystes. \u00c0 titre de comparaison, Honda avait r\u00e9alis\u00e9 un b\u00e9n\u00e9fice de 1 200 milliards de yens sur l\u2019exercice pr\u00e9c\u00e9dent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le constructeur pr\u00e9cise que les pertes li\u00e9es \u00e0 sa division des v\u00e9hicules \u00e9lectriques atteignent 1 450 milliards de yens sur l\u2019exercice \u00e9coul\u00e9. Le groupe anticipe par ailleurs des co\u00fbts suppl\u00e9mentaires d\u2019environ 500 milliards de yens pour l\u2019ann\u00e9e en cours, li\u00e9s \u00e0 la poursuite de la restructuration de cette activit\u00e9 strat\u00e9gique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 ces r\u00e9sultats en forte baisse, Honda Motor pr\u00e9voit un retour \u00e0 la rentabilit\u00e9 sur l\u2019exercice en cours, avec un b\u00e9n\u00e9fice estim\u00e9 \u00e0 500 milliards de yens. Cette am\u00e9lioration attendue repose notamment sur un plan de r\u00e9duction des co\u00fbts et sur la performance de son activit\u00e9 de motos, historiquement plus rentable et plus stable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le constructeur automobile japonais Honda Motor a annonc\u00e9 jeudi avoir enregistr\u00e9 sa premi\u00e8re perte annuelle depuis pr\u00e8s de sept d\u00e9cennies en tant que soci\u00e9t\u00e9 cot\u00e9e, p\u00e9nalis\u00e9 par l\u2019impact des droits de douane am\u00e9ricains et par des co\u00fbts de restructuration massifs dans son activit\u00e9 de v\u00e9hicules \u00e9lectriques. Pour l\u2019exercice clos en mars, le groupe affiche une [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":73544,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[71],"tags":[18555,8655,18554],"class_list":["post-73543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autos-motos-2","tag-douane-americains","tag-honda","tag-perte-annuelle"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/73543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73543"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/73543\/revisions"}],"predecessor-version":[{"id":73545,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/73543\/revisions\/73545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/73544"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}