La Banque centrale de Tunisie (BCT) a annonc\u00e9, dans une note publi\u00e9e le 5 mai 2026, le lancement d\u2019une identit\u00e9 visuelle unifi\u00e9e d\u00e9di\u00e9e \u00e0 la promotion du paiement mobile, dans le cadre de sa strat\u00e9gie de d\u00e9veloppement des solutions de paiement digital.<\/p>\n\n\n\n
Un label national unique, baptis\u00e9 \u00ab TUNPAY \u00bb, a \u00e9t\u00e9 mis en place en coordination avec la Soci\u00e9t\u00e9 Mon\u00e9tique Tunisie (SMT), op\u00e9rateur du syst\u00e8me de paiement mobile en Tunisie.<\/p>\n\n\n\n
Selon la BCT, ce label refl\u00e8te des valeurs d\u2019innovation, de s\u00e9curit\u00e9 et d\u2019accessibilit\u00e9, et vise \u00e0 soutenir la mise en place d\u2019un \u00e9cosyst\u00e8me de paiement moderne, inclusif et durable.<\/p>\n\n\n\n
Cette initiative concerne l\u2019ensemble des acteurs proposant des portefeuilles \u00e9lectroniques, notamment les banques, la Poste tunisienne et les \u00e9tablissements de paiement, qui sont appel\u00e9s \u00e0 adopter cette identit\u00e9 visuelle commune.<\/p>\n\n\n\n
Ces op\u00e9rateurs devront ainsi int\u00e9grer le label \u00ab TUNPAY \u00bb dans leurs diff\u00e9rents canaux et supports num\u00e9riques, ainsi que dans les points d\u2019acceptation, incluant les commerces, agences et r\u00e9seaux d\u2019agents.<\/p>\n\n\n\n
Par ailleurs, la BCT souligne l\u2019importance d\u2019accompagner ce d\u00e9ploiement par une communication structur\u00e9e et cibl\u00e9e, afin d\u2019installer \u00ab TUNPAY \u00bb comme un rep\u00e8re de confiance, de simplicit\u00e9 et de fiabilit\u00e9 aupr\u00e8s du grand public.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
La Banque centrale de Tunisie (BCT) a annonc\u00e9, dans une note publi\u00e9e le 5 mai 2026, le lancement d\u2019une identit\u00e9 visuelle unifi\u00e9e d\u00e9di\u00e9e \u00e0 la promotion du paiement mobile, dans le cadre de sa strat\u00e9gie de d\u00e9veloppement des solutions de paiement digital. Un label national unique, baptis\u00e9 \u00ab TUNPAY \u00bb, a \u00e9t\u00e9 mis en place […]<\/p>\n","protected":false},"author":4,"featured_media":73163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[43,3],"tags":[3999,7793,54,18440],"class_list":["post-73162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-business","category-finance","tag-bct-2","tag-paiement-mobile","tag-tunisie","tag-tunpay"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/73162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73162"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/73162\/revisions"}],"predecessor-version":[{"id":73164,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/73162\/revisions\/73164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/73163"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}