Dans le cadre de sa volont\u00e9 de renforcer la coh\u00e9rence du discours institutionnel et d\u2019en am\u00e9liorer la lisibilit\u00e9, le minist\u00e8re des Affaires culturelles a tenu, le mercredi 15 avril 2026, une r\u00e9union consacr\u00e9e \u00e0 la mise en place d\u2019une strat\u00e9gie de communication unifi\u00e9e.<\/p>\n\n\n\n
La rencontre, pr\u00e9sid\u00e9e par la ministre des Affaires culturelles, Amina Srarfi, s\u2019inscrit dans une d\u00e9marche visant \u00e0 harmoniser les messages diffus\u00e9s par le minist\u00e8re et les \u00e9tablissements qui en rel\u00e8vent, afin de mieux faire conna\u00eetre les grands projets et les orientations futures du secteur culturel.<\/p>\n\n\n\n
\u00c0 cette occasion, une note d\u2019orientation a \u00e9t\u00e9 pr\u00e9sent\u00e9e. Elle d\u00e9finit les principales \u0642\u0648\u0627\u0639\u062f de communication ainsi que les liens entre le champ culturel et les diff\u00e9rents m\u00e9dias, dans une perspective de meilleure diffusion de l\u2019information publique.<\/p>\n\n\n\n
La ministre a soulign\u00e9 la n\u00e9cessit\u00e9 d\u2019unifier le discours m\u00e9diatique, de simplifier les contenus et de veiller \u00e0 la pr\u00e9cision ainsi qu\u2019\u00e0 la transparence des informations diffus\u00e9es. L\u2019objectif affich\u00e9 est de renforcer la confiance du public et d\u2019am\u00e9liorer la compr\u00e9hension des politiques culturelles.<\/p>\n\n\n\n
La r\u00e9union a \u00e9galement \u00e9t\u00e9 l\u2019occasion d\u2019un \u00e9change avec les directeurs et responsables g\u00e9n\u00e9raux du minist\u00e8re. Ces derniers ont pr\u00e9sent\u00e9 plusieurs propositions visant \u00e0 d\u00e9velopper une communication moderne, accessible et adapt\u00e9e \u00e0 l\u2019ensemble des citoyens, toutes g\u00e9n\u00e9rations et cat\u00e9gories sociales confondues, tout en contribuant \u00e0 la valorisation de l\u2019action culturelle en Tunisie.<\/p>\n\n\n\n
Source : Communiqu\u00e9<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Dans le cadre de sa volont\u00e9 de renforcer la coh\u00e9rence du discours institutionnel et d\u2019en am\u00e9liorer la lisibilit\u00e9, le minist\u00e8re des Affaires culturelles a tenu, le mercredi 15 avril 2026, une r\u00e9union consacr\u00e9e \u00e0 la mise en place d\u2019une strat\u00e9gie de communication unifi\u00e9e. La rencontre, pr\u00e9sid\u00e9e par la ministre des Affaires culturelles, Amina Srarfi, s\u2019inscrit […]<\/p>\n","protected":false},"author":4,"featured_media":72583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[17,2],"tags":[18242,18243,1267],"class_list":["post-72582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-news-politique","tag-communication-culturelle","tag-discours-institutionnel","tag-ministere-des-affaires-culturelles"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/72582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72582"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/72582\/revisions"}],"predecessor-version":[{"id":72584,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/72582\/revisions\/72584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/72583"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=72582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=72582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}