Apr\u00e8s sept ans d\u2019interruption, LG Electronics relance son InnoFest au Moyen-Orient et en Afrique (MEA). Organis\u00e9 \u00e0 Abu Dhabi sous le th\u00e8me \u00ab Innovation, Forward Together \u00bb, l\u2019\u00e9v\u00e9nement a r\u00e9uni plus de 250 partenaires et m\u00e9dias, confirmant l\u2019engagement strat\u00e9gique renforc\u00e9 de LG envers la r\u00e9gion.<\/p>\n\n\n\n
Plateforme r\u00e9gionale embl\u00e9matique lanc\u00e9e en 2013, LG InnoFest met en avant les innovations, technologies et orientations commerciales du groupe \u00e0 travers une approche adapt\u00e9e aux march\u00e9s locaux. L\u2019\u00e9dition 2026 MEA a soulign\u00e9 une strat\u00e9gie de croissance \u00e9quilibr\u00e9e : consolider le leadership sur le segment premium tout en \u00e9largissant l\u2019offre milieu et entr\u00e9e de gamme pour r\u00e9pondre \u00e0 la diversit\u00e9 des consommateurs de la r\u00e9gion.<\/p>\n\n\n\n
Parmi les temps forts figuraient les solutions d\u2019entretien du linge aliment\u00e9es par l\u2019IA, int\u00e9grant les technologies AI Wash\u2122 et AI Dry\u2122, ainsi que les mod\u00e8les phares WashCombo\u2122 et WashTower\u2122, con\u00e7us pour allier performance, efficacit\u00e9 \u00e9nerg\u00e9tique et praticit\u00e9. LG a \u00e9galement pr\u00e9sent\u00e9 ses derni\u00e8res innovations cuisine, dont le r\u00e9frig\u00e9rateur InstaView\u2122 avec technologie AI Fresh\u2122, ainsi que des fours et lave-vaisselle intelligents optimisant la cuisson et le nettoyage gr\u00e2ce \u00e0 l\u2019intelligence artificielle.<\/p>\n\n\n\n
L\u2019\u00e9v\u00e9nement a \u00e9galement mis en lumi\u00e8re la vision \u00ab Zero Labor Home \u00bb \u00e0 travers l\u2019exp\u00e9rience immersive LG AI Home, propuls\u00e9e par la plateforme ThinQ\u2122, illustrant l\u2019engagement de LG en faveur d\u2019un habitat connect\u00e9, personnalis\u00e9 et intuitif.<\/p>\n\n\n\n
Avec LG InnoFest 2026 MEA, LG Electronics r\u00e9affirme sa volont\u00e9 de proposer des solutions adapt\u00e9es aux r\u00e9alit\u00e9s locales, tout en construisant une croissance durable fond\u00e9e sur l\u2019innovation, la collaboration et la cr\u00e9ation de valeur \u00e0 long terme dans la r\u00e9gion.<\/p>\n","protected":false},"excerpt":{"rendered":"
Apr\u00e8s sept ans d\u2019interruption, LG Electronics relance son InnoFest au Moyen-Orient et en Afrique (MEA). Organis\u00e9 \u00e0 Abu Dhabi sous le th\u00e8me \u00ab Innovation, Forward Together \u00bb, l\u2019\u00e9v\u00e9nement a r\u00e9uni plus de 250 partenaires et m\u00e9dias, confirmant l\u2019engagement strat\u00e9gique renforc\u00e9 de LG envers la r\u00e9gion. Plateforme r\u00e9gionale embl\u00e9matique lanc\u00e9e en 2013, LG InnoFest met en […]<\/p>\n","protected":false},"author":4,"featured_media":71090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[43,73],"tags":[63,17827,1084,301],"class_list":["post-71607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-business","category-eco","tag-afrique","tag-lg-innofest-2026","tag-moyen-orient","tag-retour"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/71607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71607"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/71607\/revisions"}],"predecessor-version":[{"id":71609,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/71607\/revisions\/71609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/71090"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=71607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=71607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}