{"id":70257,"date":"2026-01-05T11:01:12","date_gmt":"2026-01-05T10:01:12","guid":{"rendered":"https:\/\/www.africanchallenges.com\/?p=70257"},"modified":"2026-01-05T11:01:14","modified_gmt":"2026-01-05T10:01:14","slug":"tunisie-la-startup-payday-et-la-bte-introduisent-une-nouvelle-dynamique-bancaire-a-fort-impact-en-matiere-de-responsabilite-societale-des-entreprises","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=70257","title":{"rendered":"Tunisie : La startup \u00ab\u00a0PayDay\u00a0\u00bb et la \u00ab\u00a0BTE\u00a0\u00bb introduisent une nouvelle dynamique bancaire \u00e0 fort impact en mati\u00e8re de responsabilit\u00e9 soci\u00e9tale des entreprises"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La Banque de Tunisie et des \u00c9mirats (BTE) renforce son positionnement de banque innovante en int\u00e9grant l\u2019\u00e9cosyst\u00e8me PayDay en tant que partenaire bancaire strat\u00e9gique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce partenariat repose sur l\u2019offre PayDay, une solution digitale de financement de la paie coupl\u00e9e \u00e0 une assurance groupe, cr\u00e9atrice de valeur pour les entreprises, les employ\u00e9s et les banques partenaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A travers cette collaboration, la BTE renforce son positionnement de banque innovante, engag\u00e9e dans une vision n\u00e9o-banque fond\u00e9e sur la digitalisation de l\u2019offre, l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client et le d\u00e9veloppement de nouveaux usages financiers, dont le BNPL, favorisant l\u2019acquisition et la fid\u00e9lisation de la client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour PayDay, cette \u00e9tape constitue une reconnaissance institutionnelle forte de la pertinence de son mod\u00e8le, de son impact RSE, et de sa capacit\u00e9 \u00e0 accompagner la transformation des offres bancaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensemble, PayDay et la BTE contribuent \u00e0 une finance plus inclusive, digitale et durable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Banque de Tunisie et des \u00c9mirats (BTE) renforce son positionnement de banque innovante en int\u00e9grant l\u2019\u00e9cosyst\u00e8me PayDay en tant que partenaire bancaire strat\u00e9gique. Ce partenariat repose sur l\u2019offre PayDay, une solution digitale de financement de la paie coupl\u00e9e \u00e0 une assurance groupe, cr\u00e9atrice de valeur pour les entreprises, les employ\u00e9s et les banques partenaires. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":70258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[14,43],"tags":[80,16078,17359],"class_list":["post-70257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banks","category-eco-business","tag-bte","tag-rse","tag-startup-payday"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/70257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70257"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/70257\/revisions"}],"predecessor-version":[{"id":70259,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/70257\/revisions\/70259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/70258"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=70257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=70257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}