{"id":69418,"date":"2025-11-24T09:06:42","date_gmt":"2025-11-24T08:06:42","guid":{"rendered":"https:\/\/www.africanchallenges.com\/?p=69418"},"modified":"2025-11-24T09:06:44","modified_gmt":"2025-11-24T08:06:44","slug":"tunisie-la-4%e1%b5%89-edition-du-colloque-annuel-du-master-professionnel-management-et-marketing-du-luxe-sous-le-theme-luxe-et-digitalisation-entre-heritage-et-disru","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=69418","title":{"rendered":"Tunisie : La 4\u1d49 \u00e9dition du colloque annuel du Master Professionnel \u00ab\u00a0Management et Marketing du Luxe\u00a0\u00bb sous le th\u00e8me \u00ab Luxe et Digitalisation : entre h\u00e9ritage et disruption \u00bb"},"content":{"rendered":"\n

La 4\u1d49 \u00e9dition du colloque annuel du Master Professionnel \u00ab Management et Marketing du Luxe \u00bb de l\u2019ESSEC Tunis a eu pour th\u00e8me \u00ab Luxe et Digitalisation : entre h\u00e9ritage et disruption \u00bb<\/strong>, et a r\u00e9uni un panel prestigieux d\u2019intervenants internationaux venus partager leur vision d\u2019un secteur en pleine transformation.<\/p>\n\n\n\n

Tout au long de la journ\u00e9e, experts, professionnels et \u00e9tudiants ont explor\u00e9 les enjeux qui red\u00e9finissent aujourd\u2019hui l\u2019industrie du luxe : intelligence artificielle, exp\u00e9riences immersives, storytelling interactif, durabilit\u00e9 et personnalisation aliment\u00e9e par la data. Autant de mutations qui placent le digital au c\u0153ur des strat\u00e9gies de croissance des maisons de prestige.<\/p>\n\n\n\n

Parmi les invit\u00e9s d\u2019exception, le colloque a eu l\u2019honneur d\u2019accueillir :
\u2022 Antoine Platteau<\/strong>, Directeur de la D\u00e9coration chez Herm\u00e8s Paris<\/strong> ;
\u2022 Anne Delli\u00e8re<\/strong>, Directrice Marketing & Strategic planning du groupe Richemont<\/strong> ;
\u2022 Myriam Serrano<\/strong>, CEO de la Maison Ala\u00efa<\/strong> ;
\u2022 Hasna Kourda<\/strong>, fondatrice & CEO de Save Your Wardrobe<\/strong>.<\/p>\n\n\n\n

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<\/p>\n\n\n\n

\u00c0 travers leurs interventions, ces figures embl\u00e9matiques ont illustr\u00e9 comment le luxe parvient \u00e0 concilier h\u00e9ritage, excellence artisanale et innovation technologique pour se r\u00e9inventer dans un monde d\u00e9sormais digitalis\u00e9.<\/p>\n\n\n\n

Les panels th\u00e9matiques ont \u00e9galement permis d\u2019aborder la transformation de l\u2019exp\u00e9rience client, avec les contributions de :<\/p>\n\n\n\n

    \n
  • Olfa Dhahri<\/strong>,Responsable Formation chez Argania- Kilani Groupe<\/strong>\u00a0;<\/li>\n\n\n\n
  • Hosni Ghariani<\/strong>, CEO YKONE Tunis & 3SG Group<\/strong>\u00a0;<\/li>\n\n\n\n
  • Riadh Kooli<\/strong>, CEO My Concierge & My Agency<\/strong>.<\/li>\n<\/ul>\n\n\n\n

    Ainsi que l\u2019\u00e9volution des m\u00e9dias du luxe \u00e0 l\u2019\u00e8re du digital, qui a \u00e9t\u00e9 abord\u00e9e et analys\u00e9e par :<\/p>\n\n\n\n

      \n
    • Mouna Khalfallah<\/strong>, CEO ELLE \u00c9gypte \u2013 North Africa<\/strong>\u00a0;<\/li>\n\n\n\n
    • Jihene Ben Hassine,<\/strong> CEO Zeyna Magazine<\/strong>\u00a0;<\/li>\n\n\n\n
    • Sofia Guellaty<\/strong>, fondatrice de Mille Creative<\/strong>.<\/li>\n<\/ul>\n\n\n\n

      La journ\u00e9e a \u00e9t\u00e9 marqu\u00e9e par la pr\u00e9sence de S.E. Madame Anne Gueguen<\/strong>, Ambassadrice de France en Tunisie, et de Monsieur Bernard Prevete<\/strong>, Directeur de l\u2019Agence Italienne pour le Commerce Ext\u00e9rieur.<\/p>\n\n\n\n

      La cl\u00f4ture du colloque a \u00e9t\u00e9 assur\u00e9e par S.E. Madame Anne Gueguen<\/strong>, qui a salu\u00e9 l\u2019engagement de l\u2019ESSEC Tunis et mis en avant l\u2019importance de former des talents capables d\u2019accompagner l\u2019\u00e9volution rapide du secteur du luxe.<\/p>\n\n\n\n

      Avec cette 4\u00e8me<\/sup> \u00e9dition, le Master Management & Marketing du Luxe de l\u2019ESSEC Tunis confirme son statut de programme pionnier en Tunisie, contribuant activement \u00e0 l\u2019essor d\u2019une nouvelle culture du luxe alliant savoir-faire, cr\u00e9ativit\u00e9 et innovation digitale.<\/p>\n\n\n\n

      \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

      La 4\u1d49 \u00e9dition du colloque annuel du Master Professionnel \u00ab Management et Marketing du Luxe \u00bb de l\u2019ESSEC Tunis a eu pour th\u00e8me \u00ab Luxe et Digitalisation : entre h\u00e9ritage et disruption \u00bb, et a r\u00e9uni un panel prestigieux d\u2019intervenants internationaux venus partager leur vision d\u2019un secteur en pleine transformation. Tout au long de la journ\u00e9e, experts, […]<\/p>\n","protected":false},"author":4,"featured_media":69421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[5],"tags":[887,7856,17072,3806,17071,17070],"class_list":["post-69418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-edufor","tag-colloque","tag-digitalisation","tag-lessec-tunis","tag-management","tag-marketing-du-luxe","tag-master-professionnel"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/69418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69418"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/69418\/revisions"}],"predecessor-version":[{"id":69422,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/69418\/revisions\/69422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/69421"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}