{"id":6766,"date":"2019-04-02T20:26:45","date_gmt":"2019-04-02T20:26:45","guid":{"rendered":"http:\/\/www.africanchallenges.com\/?p=6766"},"modified":"2019-04-02T20:26:59","modified_gmt":"2019-04-02T20:26:59","slug":"tunisie-jumia-presente-son-rapport-sur-le-mobile","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=6766","title":{"rendered":"Tunisie : Jumia pr\u00e9sente son rapport sur le mobile"},"content":{"rendered":"\n<p><strong>Jumia, le leader de la vente en ligne en Tunisie, a organis\u00e9,\u00a0 ce mardi 02 avril 2019 ,une conf\u00e9rence de presse au Lac 1 pour pr\u00e9senter sa premi\u00e8re \u00e9dition de son rapport sur le mobile en Tunisie et ses derni\u00e8res pr\u00e9parations pour son \u00e9v\u00e9nement \u201cJumia Mobile Week\u201d.<\/strong><\/p>\n<p><strong>Le Mobile Report &#8211; une premi\u00e8re en Tunisie<\/strong><\/p>\n<p>La plateforme du e-commerce vient de publier sur son site le <a href=\"https:\/\/www.jumia.com.tn\/mobile-report\/\">Mobile Report<\/a>, son premier rapport sur le mobile en Tunisie. Selon ce rapport pr\u00e9sent\u00e9 par Mr Owen Cabon, le directeur marketing de Jumia Tunisie, le nombre d&rsquo;abonn\u00e9s mobiles est pass\u00e9 de 4,7 millions en 2008 \u00e0 8,8 millions en 2018 atteignant 75% de p\u00e9n\u00e9tration d&rsquo;abonn\u00e9s uniques. D\u2019autre part, les chiffres montrent que les smartphones dominent les \u00e9quipements de p\u00e9n\u00e9tration \u00e0 internet (75%) devant le PC (25%). Ce ph\u00e9nom\u00e8ne est expliqu\u00e9 selon Mr Cabon par la d\u00e9mocratisation des prix des puces et des t\u00e9l\u00e9phones (toutes cat\u00e9gories confondues). Ceci explique la croissance du taux d\u2019\u00e9quipement mobile qui d\u00e9passe maintenant 150% en Tunisie. Un autre chiffre cl\u00e9 \u00e0 retenir de ce rapport est la mont\u00e9e des marques de t\u00e9l\u00e9phones chinoises. Cette mont\u00e9e s\u2019explique par le rapport qualit\u00e9- prix qu\u2019offrent les marques chinoises et leur diversit\u00e9 de mod\u00e8les.<\/p>\n<p><strong>Seconde \u00e9dition de la Mobile Week<\/strong><\/p>\n<p>De sa part, Mr Elyes Jeribi, le CEO de Jumia Tunisie a pr\u00e9sent\u00e9 les derni\u00e8res pr\u00e9parations du site pour son grand \u00e9v\u00e9nement \u201cJumia <a href=\"https:\/\/www.jumia.com.tn\/mobile-week\/\">Mobile Week<\/a>\u201d du 8 avril au 14 avril 2019. \u201cJumia Mobile Week est une bonne opportunit\u00e9 pour les acteurs du mobile en Tunisie d&rsquo;animer le march\u00e9. C\u2019est le plus grand \u00e9v\u00e9nement jamais cr\u00e9\u00e9 en Tunisie dans le Mobile.\u201d a d\u00e9clar\u00e9 Mr Jeribi en ajoutant \u201cPendant cette p\u00e9riode, les clients disposent des meilleurs prix de l\u2019ann\u00e9e et peuvent s\u2019offrir un smartphone \u00e0 partir de 99dt. Plusieurs offres et jeux concours seront d\u2019ailleurs propos\u00e9s pendant la Mobile Week. Il sera notamment propos\u00e9 pour la Mobile Week l\u2019Evertek Nano V5 \u00e0 99DT. Enfin, nombre de livraisons seront assur\u00e9es par Tunisia Express.\u201d<\/p>\n<p>A la fin de cette conf\u00e9rence, Mr Elyes Jeribi a confirm\u00e9 que le \u201cMobile Report\u201d sera publi\u00e9 annuellement juste avant la \u201cJumia Mobile Week\u201d de chaque ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"Jumia, le leader de la vente en ligne en Tunisie, a organis\u00e9,\u00a0 ce mardi 02 avril 2019 ,une conf\u00e9rence de presse au Lac 1 pour pr\u00e9senter sa premi\u00e8re \u00e9dition de son rapport sur le mobile en Tunisie et ses derni\u00e8res pr\u00e9parations pour son \u00e9v\u00e9nement \u201cJumia Mobile Week\u201d. Le Mobile Report - une premi\u00e8re en Tunisie [...]","protected":false},"author":4,"featured_media":6769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"override":[{"template":"1","parallax":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}]},"jnews_primary_category":{"id":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[12],"tags":[2702,54],"class_list":["post-6766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-mobile-week","tag-tunisie"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/6766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6766"}],"version-history":[{"count":2,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/6766\/revisions"}],"predecessor-version":[{"id":6768,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/6766\/revisions\/6768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/6769"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}