Plut\u00f4t que de se concentrer uniquement sur les revenus du tourisme, le cabinet Bloom Consulting accorde une attention particuli\u00e8re au volume des requ\u00eates sur les moteurs de recherche ainsi qu’\u00e0 la performance des sites web et des r\u00e9seaux sociaux des acteurs de la promotion touristique. <\/p>\n\n\n\n
Cette approche permet d’\u00e9valuer les efforts d\u00e9ploy\u00e9s pour attirer les touristes. Cependant, le cabinet ne fournit pas de donn\u00e9es sp\u00e9cifiques dans son rapport concernant les diff\u00e9rents crit\u00e8res qui pourraient, par exemple, permettre de comparer les segments sp\u00e9cifiques sur lesquels certains pays se concentrent en priorit\u00e9 pour se promouvoir \u00e0 l’\u00e9chelle mondiale.<\/p>\n\n\n\n
Dans ce classement, la Tunisie se trouve \u00e0 la 5\u00e8me place, tandis que l’\u00c9gypte est en t\u00eate de liste, suivie par le Maroc en 2\u00e8me position, l’Afrique du Sud en 3\u00e8me place et Maurice en 4\u00e8me position.<\/p>\n\n\n\n
Le rapport a soulign\u00e9 que malgr\u00e9 les avanc\u00e9es, la Tunisie doit encore progresser. Cependant, il a mis en avant le record touristique de l’ann\u00e9e 2023 et les nouvelles initiatives telles que l’application gratuite \u00ab\u00a0Guide Djerba\u00a0\u00bb qui propose une vue d’ensemble des activit\u00e9s, des bons plans, des restaurants, des boutiques et des nouveaut\u00e9s \u00e0 Djerba. De plus, l’ouverture des Bureaux d’information touristique \u00e0 Midoun et Houmt Souk a \u00e9t\u00e9 mentionn\u00e9e comme une avanc\u00e9e significative.<\/p>\n\n\n\n
Bloom\u00a0Consulting\u00a0est un\u00a0cabinet\u00a0international de\u00a0consulting\u00a0sp\u00e9cialis\u00e9 dans l’image de marque des pays et des villes (Nation et Place Branding), dans la mesure et l’analyse de leur attractivit\u00e9 et r\u00e9putation (Place Analytics) ainsi que dans le management des espaces (Place Making) et de leur d\u00e9veloppement touristique.<\/p>\n","protected":false},"excerpt":{"rendered":"
Plut\u00f4t que de se concentrer uniquement sur les revenus du tourisme, le cabinet Bloom Consulting accorde une attention particuli\u00e8re au volume des requ\u00eates sur les moteurs de recherche ainsi qu’\u00e0 la performance des sites web et des r\u00e9seaux sociaux des acteurs de la promotion touristique. Cette approche permet d’\u00e9valuer les efforts d\u00e9ploy\u00e9s pour attirer les […]<\/p>\n","protected":false},"author":4,"featured_media":20991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[43,73],"tags":[12709,79,144,54],"class_list":["post-57051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-business","category-eco","tag-cabinet-bloom-consulting","tag-classement","tag-tourisme","tag-tunisie"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/57051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57051"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/57051\/revisions"}],"predecessor-version":[{"id":57052,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/57051\/revisions\/57052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/20991"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}