{"id":54141,"date":"2024-04-30T23:33:35","date_gmt":"2024-04-30T22:33:35","guid":{"rendered":"https:\/\/www.africanchallenges.com\/?p=54141"},"modified":"2024-04-30T23:34:24","modified_gmt":"2024-04-30T22:34:24","slug":"samsung-donne-le-coup-denvoi-de-sa-campagne-pour-les-jeux-olympiques-et-paralympiques-de-paris-2024","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=54141","title":{"rendered":"Samsung donne le coup d\u2019envoi de sa campagne pour les Jeux Olympiques et Paralympiques de Paris 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c0 moins de 100 jours de Paris 2024, Samsung Electronics Co., Ltd., partenaire mondial des Jeux Olympiques et Paralympiques, a donn\u00e9 le coup d\u2019envoi officiel de sa campagne&nbsp;<em>Open Always Wins<\/em>. C\u00e9l\u00e9brant l\u2019ouverture, une valeur partag\u00e9e par la marque et Paris 2024, Samsung a \u00e9galement inaugur\u00e9 un showcase exp\u00e9rientiel \u00e9ph\u00e9m\u00e8re exclusif l\u2019<strong>Olympic\u2122\ufe0f&nbsp;rendez-vous @ Samsung | Champs-Elys\u00e9es 125<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9voil\u00e9e en janvier, la devise officielle de Samsung,&nbsp;<em>Open Always Wins<\/em>, exprime la conviction que l\u2019ouverture peut \u00eatre \u00e0 l\u2019origine de perspectives et de possibilit\u00e9s infinies. Cette valeur est centrale pour Paris 2024. Lanc\u00e9e officiellement aujourd\u2019hui, la campagne incarne cette vision en montrant comment l\u2019ouverture permet d\u2019accomplir des prouesses \u00e0 travers les histoires&nbsp;<strong>d\u2019Aur\u00e9lien Giraud<\/strong>, champion du monde de skateboard, de&nbsp;<strong>Johannes Floors<\/strong>, sprinter paralympique allemand, et de&nbsp;<strong>Sarah Bee<\/strong>, championne fran\u00e7aise de breaking, tous les 3 membres de la Team Samsung Galaxy<a><\/a><a href=\"https:\/\/news.samsung.com\/fr\/lancement-campagne-jeux-de-paris-2024#_ftn1\">[1]<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;<em>En tant que partenaire mondial des Jeux Olympiques et Paralympiques, Samsung innove et propose des technologies et des exp\u00e9riences de pointe lors des Jeux&nbsp;<\/em>\u00bb, a d\u00e9clar\u00e9 TM Roh, pr\u00e9sident et directeur de la division Mobile eXperience de Samsung Electronics. \u00ab&nbsp;<em>La mani\u00e8re dont nous contribuons aux Jeux a \u00e9volu\u00e9 de fa\u00e7on spectaculaire au fil du temps, la technologie jouant un r\u00f4le crucial pour donner vie \u00e0 l\u2019esprit olympique. C\u2019est d\u2019autant plus vrai compte tenu de la philosophie \u2018\u2019Ouvrons grand les Jeux\u2019\u2019 des Jeux Olympiques et Paralympiques 2024, et nous avons h\u00e2te de rapprocher les fans et les athl\u00e8tes avec des exp\u00e9riences in\u00e9dites qui permettront d\u2019\u00e9tablir des liens significatifs lors de Paris 2024 gr\u00e2ce \u00e0 notre campagne Open Always Wins.<\/em>&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung a \u00e9galement d\u00e9voil\u00e9 un showcase \u00e9ph\u00e9m\u00e8re, l\u2019<strong>Olympic\u2122\ufe0f&nbsp;rendez-vous @ Samsung | Champs-Elysees 125<\/strong>, qui fera voyager les fans des Jeux Olympiques et Paralympiques gr\u00e2ce \u00e0 des exp\u00e9riences uniques. Ils pourront revivre les plus grands moments des Jeux pr\u00e9c\u00e9dents avec la gamme Galaxy, d\u00e9couvrir les derni\u00e8res innovations de Samsung et cr\u00e9er des souvenirs inoubliables gr\u00e2ce \u00e0 Galaxy AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung a imagin\u00e9 ce lieu en collaboration avec l\u2019architecte visionnaire Jean Nouvel, laur\u00e9at du prix Pritzker, dont le travail r\u00e9volutionnaire refl\u00e8te l\u2019esprit des athl\u00e8tes, qui repoussent constamment les limites du possible. Rappelant les salons parisiens du si\u00e8cle des Lumi\u00e8res, cet espace est con\u00e7u pour c\u00e9l\u00e9brer l\u2019ouverture \u00e0 travers des reflets et des illusions d\u2019optique qui \u00e9voquent un sentiment d\u2019harmonie et de connexion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;<em>L\u2019ensemble de l\u2019espace est con\u00e7u pour c\u00e9l\u00e9brer l\u2019engagement de Samsung pour l\u2019ouverture<\/em>&nbsp;\u00bb d\u00e9clare Jean Nouvel. \u00ab&nbsp;<em>La fa\u00e7ade, graphique et abstraite, capture les reflets des mouvements et des lumi\u00e8res qui apparaissent et disparaissent en un instant, tandis que les miroirs r\u00e9fl\u00e9chissants blancs et mats du hall d\u2019entr\u00e9e invitent \u00e0 d\u00e9couvrir les derni\u00e8res innovations.<\/em>&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019espace&nbsp;<strong>Olympic\u2122\ufe0f&nbsp;rendez-vous @ Samsung | Champs-Elys\u00e9es 125<\/strong>&nbsp;a \u00e9t\u00e9 inaugur\u00e9 lors d\u2019une c\u00e9r\u00e9monie officielle en pr\u00e9sence de&nbsp;<strong>TM Roh<\/strong>&nbsp;et d\u2019ambassadeurs de la Team Samsung Galaxy dont la surfeuse fran\u00e7aise&nbsp;<strong>Johanne Defay<\/strong>, le breaker britannique&nbsp;<strong>Karam Singh<\/strong>&nbsp;et le para nageur fran\u00e7ais&nbsp;<strong>Ugo Didier<\/strong>. Etaient \u00e9galement pr\u00e9sents,&nbsp;<strong>Anne-Sophie Voumard<\/strong>, directrice g\u00e9n\u00e9rale des services de t\u00e9l\u00e9vision et de marketing du CIO,&nbsp;<strong>Pierre Rabadan<\/strong>, adjoint au maire charg\u00e9 du sport et des Jeux Olympiques et Paralympiques de la ville de Paris et&nbsp;<strong>\u00c9tienne Thobois<\/strong>, directeur g\u00e9n\u00e9ral du comit\u00e9 d\u2019organisation de Paris 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retrouvez la campagne \u00ab&nbsp;Open always wins&nbsp;\u00bb de Samsung en suivant ce&nbsp;<a href=\"https:\/\/youtu.be\/p6Z4dZ4vDUE\">lien<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a><a href=\"https:\/\/news.samsung.com\/fr\/lancement-campagne-jeux-de-paris-2024#_ftnref1\">[1]<\/a>&nbsp;= Equipe Samsung Galaxy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><u>\u00c0 propos de Samsung Electronics Co., Ltd.<\/u><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung inspire le monde et fa\u00e7onne l\u2019avenir avec des id\u00e9es et des technologies transformatrices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La soci\u00e9t\u00e9 red\u00e9finit les mondes des t\u00e9l\u00e9viseurs, des smartphones, des appareils portables, des tablettes, des appareils num\u00e9riques, des syst\u00e8mes r\u00e9seau et de la m\u00e9moire, des syst\u00e8mes LSI, des fonderies et des solutions LED.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 moins de 100 jours de Paris 2024, Samsung Electronics Co., Ltd., partenaire mondial des Jeux Olympiques et Paralympiques, a donn\u00e9 le coup d\u2019envoi officiel de sa campagne&nbsp;Open Always Wins. C\u00e9l\u00e9brant l\u2019ouverture, une valeur partag\u00e9e par la marque et Paris 2024, Samsung a \u00e9galement inaugur\u00e9 un showcase exp\u00e9rientiel \u00e9ph\u00e9m\u00e8re exclusif l\u2019Olympic\u2122\ufe0f&nbsp;rendez-vous @ Samsung | Champs-Elys\u00e9es [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":54143,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[21],"tags":[11712,103],"class_list":["post-54141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport","tag-jeux-olympiques-et-paralympiques-de-paris-2024","tag-samsung"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/54141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54141"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/54141\/revisions"}],"predecessor-version":[{"id":54144,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/54141\/revisions\/54144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/54143"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}