Depuis 2021, les \u00e9diteurs de presse consid\u00e8rent les abonnements comme leur principale source de revenus m\u00e9diatiques.<\/p>\n\n\n\n
En 2024, les \u00e9diteurs de presse comptent sur les abonnements comme principale source de revenus. C\u2019est ce que r\u00e9v\u00e8le une \u00e9tude du Reuters Institute publi\u00e9e le 9 janvier sur les tendances du secteur des m\u00e9dias en 2024.<\/p>\n\n\n\n
Selon le sondage r\u00e9alis\u00e9 par l\u2019\u00e9tude, 80% des participants, essentiellement des professionnels du secteur des m\u00e9dias, voient les abonnements \u00eatre comme principale source de revenus des m\u00e9dias en 2024.<\/p>\n\n\n\n
Globalement, \u00e0 quelques pourcentages pr\u00e8s, les tendances sont similaires \u00e0 celles de 2023. Les abonnements devancent notamment l\u2019affichage publicitaire en ligne, ou display advertising, qui avec 72%, est annonc\u00e9 comme 2e source de revenus.<\/p>\n\n\n\n
La publicit\u00e9 int\u00e9gr\u00e9e, comprenant essentiellement les articles et autres contenus sponsoris\u00e9s, avec 61% des votes des sond\u00e9s, devrait \u00eatre la 3e source de revenus.<\/p>\n\n\n\n
Un autre changement int\u00e9ressant \u00e0 noter est l\u2019essor du e-commerce qui est attendu comme 5e source de revenus en 2024 derri\u00e8re les \u00e9v\u00e8nements. En 2023, le e-commerce \u00e9tait annonc\u00e9 comme 6e source de revenus pour les m\u00e9dias. <\/p>\n\n\n\n
Avec Rapport<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Depuis 2021, les \u00e9diteurs de presse consid\u00e8rent les abonnements comme leur principale source de revenus m\u00e9diatiques. En 2024, les \u00e9diteurs de presse comptent sur les abonnements comme principale source de revenus. C\u2019est ce que r\u00e9v\u00e8le une \u00e9tude du Reuters Institute publi\u00e9e le 9 janvier sur les tendances du secteur des m\u00e9dias en 2024. Selon le […]<\/p>\n","protected":false},"author":4,"featured_media":52301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[6],"tags":[685,94,865],"class_list":["post-52300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world","tag-abonnements","tag-medias","tag-revenus"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/52300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52300"}],"version-history":[{"count":2,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/52300\/revisions"}],"predecessor-version":[{"id":52303,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/52300\/revisions\/52303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/52301"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}