Binetna, un m\u00e9dia f\u00e9minin tunisien, a annonc\u00e9 le lancement de sa nouvelle \u00e9mission digitale innovante intitul\u00e9e \u00ab\u00a0On \u00e9change ?\u00a0\u00bb.<\/p>\n
Cette \u00e9mission a pour but de normaliser le partage des t\u00e2ches domestiques entre hommes et femmes et de briser les tabous li\u00e9s aux r\u00f4les de genreen Tunisie. Binetna souhaite traiter ce sujet de mani\u00e8re ouverte, franche et originale afin de susciter un d\u00e9bat constructif autour de cette question cruciale pour la soci\u00e9t\u00e9 tunisienne.<\/p>\n
Les \u00e9pisodes aborderont diff\u00e9rents aspects du partage des t\u00e2ches domestiques, tels que la r\u00e9partition des r\u00f4les au sein du foyer, l’\u00e9volution du couple dans le temps, l’organisation du travail et l’impact sur leurs vies. Pour cela, l’\u00e9mission s’appuiera sur des capsules de mise en sc\u00e8ne et des interviews avec des couples qui partageront leur exp\u00e9rience et donneront des conseils pratiques pour g\u00e9rer la charge mentale.Binetna mettra en place un journalisme qualitatif pour garantir un r\u00e9sultat \u00e0 la hauteur de sesambitions.<\/p>\n
Les intervenants invit\u00e9s seront choisis pour leur capacit\u00e9 \u00e0 apporter un \u00e9clairage pertinent sur les enjeux li\u00e9s au partage des t\u00e2ches domestiques et \u00e0 l’\u00e9galit\u00e9 des genres.Cette initiative est d’autant plus pertinente que les in\u00e9galit\u00e9s entre les hommes et les femmes persistent encore en Tunisie.<\/p>\n
Selon une \u00e9tude men\u00e9e par Oxfam en Tunisie en partenariat avec Afturd, les femmes passent entre 8 et 12 heures par jour \u00e0 effectuer des t\u00e2ches de soin non r\u00e9mun\u00e9r\u00e9es, tandis que les hommes n’y consacrent que 4 minutes.<\/p>\n
Cette situation a un impact n\u00e9gatif sur l’acc\u00e8s des filles aux opportunit\u00e9s \u00e9conomiques et affecte \u00e9galement la sant\u00e9 et le bien-\u00eatre des femmes.La diffusion de l’\u00e9mission se fera en ligne, sous forme de vid\u00e9os courtes et dynamiques sur les r\u00e9seaux sociaux et sur YouTube.<\/p>\n
Cette approche innovante permettra \u00e0 Binetna de toucher un public plus large et de favoriser l’interaction avec les internautes. La premi\u00e8re \u00e9mission a d\u00e9j\u00e0 \u00e9t\u00e9 partag\u00e9e sous forme d’un format de 7 minutes sur YouTube et Facebook et de capsules de 30 secondes \u00e0 1 minute 30 sur Instagram et TikTok.Binetna se r\u00e9jouit de lancer cette \u00e9mission digitale innovante qui s’inscrit dans un journalisme moderne, \u00e0 la fois dans l’air du temps et qualitatif.<\/p>\n
Cette initiative vise \u00e0 renforcer le r\u00f4le de Binetna en tant que m\u00e9dia engag\u00e9 dans la promotion de l’\u00e9galit\u00e9 des genres en Tunisie.<\/p>\n
Avec Communiqu\u00e9<\/strong>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Binetna, un m\u00e9dia f\u00e9minin tunisien, a annonc\u00e9 le lancement de sa nouvelle \u00e9mission digitale innovante intitul\u00e9e \"On \u00e9change ?\". Cette \u00e9mission a pour but de normaliser le partage des t\u00e2ches domestiques entre hommes et femmes et de briser les tabous li\u00e9s aux r\u00f4les de genreen Tunisie. Binetna souhaite traiter ce sujet de mani\u00e8re ouverte, franche [...]","protected":false},"author":4,"featured_media":47814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[44],"tags":[],"class_list":["post-47812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-femme"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/47812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47812"}],"version-history":[{"count":4,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/47812\/revisions"}],"predecessor-version":[{"id":47835,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/47812\/revisions\/47835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/47814"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}