{"id":4675,"date":"2019-02-02T15:10:53","date_gmt":"2019-02-02T15:10:53","guid":{"rendered":"http:\/\/www.africanchallenges.com\/?p=4675"},"modified":"2019-02-02T16:16:46","modified_gmt":"2019-02-02T16:16:46","slug":"tunisie-ceremonie-de-la-6eme-edition-de-saveurs-de-lannee-2019","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=4675","title":{"rendered":"Tunisie : c\u00e9r\u00e9monie de la 6\u00e8me \u00e9dition de \u00ab Saveurs de l\u2019Ann\u00e9e 2019 \u00bb"},"content":{"rendered":"\n<p><strong>M.Moez Khaddouma, Directeur G\u00e9n\u00e9ral de Proximal, soci\u00e9t\u00e9 organisatrice de l\u2019op\u00e9ration Saveurs de l\u2019Ann\u00e9e et repr\u00e9sentante de Monadia, premier centre de qualit\u00e9 Consommateur Europ\u00e9en, avait choisi le c\u00e9l\u00e8bre Dar Zarrouk, la prestigieuse adresse de Sidi Bou Sa\u00efd pour organiser un \u00e9l\u00e9gant d\u00e9jeuner pour sa c\u00e9r\u00e9monie de remise de prix aux laur\u00e9ats des Saveurs de l\u2019Ann\u00e9e 2019 \u00a0dans sa 6\u00e9me \u00e9dition, le mardi 29 janvier, en pr\u00e9sence., des m\u00e9dias, de grands chefs tunisiens repr\u00e9sentant le fleuron de la gastronomie tunisienne et les \u00e9quipes des marques laur\u00e9ates participaient \u00e0 cette 6\u00e8mec\u00e9r\u00e9monie, le plus grand rassemblement du secteur agro-alimentaire en Tunisie.<\/strong><\/p>\n<p><em><strong>Les Saveurs de l\u2019Ann\u00e9e, une r\u00e9compense fond\u00e9e uniquement sur l\u2019avis des consommateurs.<\/strong><\/em><\/p>\n<p>Le tunisien devient de plus en plus exigeant sur la qualit\u00e9 des produits qu\u2019il consomme. Il a besoin d\u2019un maximum de r\u00e9assurance. Un produit \u00ab Approuv\u00e9 Saveurs de l\u2019Ann\u00e9e \u00bb repr\u00e9sente pour lui, depuis maintenant plus de six ans, une garantie de qualit\u00e9 gustative.<\/p>\n<p>Les chiffres sont \u00e9loquents : plus de 7 consommateurs sur 10* se disent rassur\u00e9s par la pr\u00e9sence du logo des Saveurs de l\u2019Ann\u00e9e sur les produits laur\u00e9ats et plus de 9 consommateur sur 10* d\u00e9clarent \u00eatre satisfaits du go\u00fbt des produits \u00ab Approuv\u00e9 Saveur de l\u2019Ann\u00e9e \u00bb<\/p>\n<p><em><strong>Des d\u00e9gustations \u00e0 l\u2019aveugle et en toute ind\u00e9pendance<\/strong><\/em><\/p>\n<p>La distinction \u00ab Approuv\u00e9 Saveur de l\u2019Ann\u00e9e \u00bb est attribu\u00e9e par des consommateurs, suite \u00e0 une r\u00e9elle d\u00e9gustation aveugle o\u00f9 aucun logo, ni r\u00e9f\u00e9rence de marque n\u2019apparaissent.<\/p>\n<p>Les produits candidats sont jug\u00e9s sur un crit\u00e8re incontournable, d\u00e9terminant majeur de l\u2019agroalimentaire : le go\u00fbt (95,9%* des consommateurs placent le go\u00fbt comme premier crit\u00e8re de choix).<\/p>\n<p>Les d\u00e9gustations se d\u00e9roulent selon une m\u00e9thodologie fiable et impartiale sous contr\u00f4le de laboratoires ind\u00e9pendants pour r\u00e9aliser des \u00e9valuations sensorielles dans des conditions objectives, constantes et contr\u00f4l\u00e9es, incluant la temp\u00e9rature,l\u2019\u00e9clairage, l\u2019hygrom\u00e9trie, etc\u2026<\/p>\n<p>A noter que les Saveurs de l\u2019Ann\u00e9e s\u2019appuient aussi sur la STC Veritas en qualit\u00e9 d\u2019auditeur tierce partie pour r\u00e9aliser des contr\u00f4les \u00e0 l\u2019improviste, lors des d\u00e9gustations par les consommateurs en laboratoires d\u2019\u00e9valuation sensorielle ind\u00e9pendants.<\/p>\n<p><em><strong>\u00ab Aujourd\u2019hui, nous jouons un r\u00f4le important dans la relation entre les consommateurs et les marques. Ce pacte de confiance quI cimente les Saveurs de l\u2019Ann\u00e9e est intemporel. Les consommateurs voudront toujours l\u2019assurance du go\u00fbt, les industriels viseront toujours \u00e0 d\u00e9montrer leur capacit\u00e9 \u00e0 donner satisfaction. A nous de veiller \u00e0 bien faire respecter le coeur du syst\u00e8me : l\u2019\u00e9coute et le respect de la parole des consommateurs qui sont les fondements de notre r\u00e9compense. Nous reviendrons l\u2019ann\u00e9e prochaine avec de nouveaux concepts, toujours b\u00e9n\u00e9fiques \u00e0 la fois pour l\u2019industriel et pour le consommateur tunisien. \u00bb<\/strong><\/em>, concluait Moez Khaddouma.<\/p>\n<p>* \u00c9tude r\u00e9alis\u00e9 par le bureau Prodata sur un panel de 610 m\u00e9nag\u00e8res<\/p>\n<p>Interview Laur\u00e9ats :<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/sana.belaazi.fone\/videos\/10213460185520871\/\">https:\/\/www.facebook.com\/sana.belaazi.fone\/videos\/10213460185520871\/<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/sana.belaazi.fone\/videos\/10213460172160537\/\">https:\/\/www.facebook.com\/sana.belaazi.fone\/videos\/10213460172160537\/<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/sana.belaazi.fone\/videos\/10213460146199888\/\">https:\/\/www.facebook.com\/sana.belaazi.fone\/videos\/10213460146199888\/<\/a><\/p>\n<div style='display:none' class=\"jeg_preview_slider gallery_1\" data-selector='gallery_1'>\n             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<\/div>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"M.Moez Khaddouma, Directeur G\u00e9n\u00e9ral de Proximal, soci\u00e9t\u00e9 organisatrice de l\u2019op\u00e9ration Saveurs de l\u2019Ann\u00e9e et repr\u00e9sentante de Monadia, premier centre de qualit\u00e9 Consommateur Europ\u00e9en, avait choisi le c\u00e9l\u00e8bre Dar Zarrouk, la prestigieuse adresse de Sidi Bou Sa\u00efd pour organiser un \u00e9l\u00e9gant d\u00e9jeuner pour sa c\u00e9r\u00e9monie de remise de prix aux laur\u00e9ats des Saveurs de l\u2019Ann\u00e9e 2019 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