{"id":45739,"date":"2023-01-02T17:35:17","date_gmt":"2023-01-02T17:35:17","guid":{"rendered":"https:\/\/www.africanchallenges.com\/?p=45739"},"modified":"2023-01-02T17:37:46","modified_gmt":"2023-01-02T17:37:46","slug":"tunisie-glovo-lance-un-programme-pour-renforcer-les-capacites-des-pme-des-secteurs-de-la-restauration-et-du-commerce-de-proximite","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=45739","title":{"rendered":"Tunisie : Glovo lance un programme pour renforcer les capacit\u00e9s des PME des secteurs de la restauration et du commerce de proximit\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Glovo Tunisie, plateforme technologique de livraison multi-cat\u00e9gories, a annonc\u00e9 le lancement de <a href=\"https:\/\/sell.glovoapp.com\/tn\/fr\/\">Glovo Local<\/a>, un programme visant \u00e0 soutenir la digitalisation des&nbsp; petites et moyennes entreprises (PME) des secteurs de la restauration et du commerce de proximit\u00e9 en Tunisie. Lanc\u00e9 sur les 25 march\u00e9s o\u00f9 op\u00e8re la plateforme, Glovo Local est le premier programme de ce type en Europe, Afrique et en Asie, offrant un portefeuille consolid\u00e9 de services et de solutions pour les petites et moyennes entreprises. Le programme s\u2019articule autour de trois axes principaux:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Digitalisation : <\/strong>Soutien au d\u00e9veloppement des PME \u00e0 travers un portail en ligne de gestion des commandes, des clients et des op\u00e9rations. <strong><\/strong><\/li><li><strong>Outils op\u00e9rationnels et de croissance : <\/strong>Mise \u00e0 disposition d\u2019outils permettant aux PME de d\u00e9velopper leurs activit\u00e9s, notamment \u00e0 travers des outils op\u00e9rationnels et de marketing digital adapt\u00e9s \u00e0 leurs besoins. <strong><\/strong><\/li><li><strong>Apprentissage et d\u00e9veloppement : <\/strong>Renforcement des capacit\u00e9s des PME \u00e0 travers l\u2019organisation de sessions d\u2019accompagnement et de formations au marketing digital. <strong><\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9clinaison de ce programme concorde avec une <a href=\"https:\/\/about.glovoapp.com\/wp-content\/uploads\/2022\/12\/c023-global-pr-sme-study.pdf\">\u00e9tude<\/a> globale de Glovo men\u00e9e aupr\u00e8s de 3200 petites et moyennes entreprises (PME) des secteurs de la restauration et du commerce de proximit\u00e9,&nbsp; qui analyse le niveau de digitalisation des PME ainsi que les principaux d\u00e9fis auxquels elles sont confront\u00e9es. Selon les r\u00e9sultats de l\u2019\u00e9tude, une majorit\u00e9 des PME interrog\u00e9es disent rencontrer des difficult\u00e9s dans la conjoncture actuelle, citant comme plus grands d\u00e9fis l\u2019acc\u00e8s aux nouveaux clients et la navigation dans l\u2019inflation. L\u2019\u00e9tude r\u00e9v\u00e8le que les sujets prioritaires d\u2019investissement pour les PME sont le marketing et l\u2019am\u00e9lioration de l&rsquo;exp\u00e9rience client, et la majorit\u00e9 des r\u00e9pondants pensent qu\u2019un partenaire technologique les aiderait \u00e0 mieux comprendre le march\u00e9 et \u00e0 rester comp\u00e9titifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0<em>Nous sommes conscients du r\u00f4le que nous jouons dans le d\u00e9veloppement des&nbsp; PME et, avec Glovo Local, nous mettons \u00e0 disposition un portefeuille d\u2019outils sp\u00e9cialement con\u00e7u pour ces entreprises. A travers ces outils, les PME partenaires peuvent acc\u00e9der \u00e0 de nouveaux clients en ligne, d\u00e9velopper une meilleure compr\u00e9hension du march\u00e9 et augmenter leurs revenus \u201d<\/em>, a d\u00e9clar\u00e9 <strong>Rodrigo Allier, <\/strong>&nbsp;Directeur des partenariats et marques chez Glovo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lien \u00e0 l\u2019\u00e9tude:&nbsp; <a href=\"https:\/\/about.glovoapp.com\/wp-content\/uploads\/2022\/12\/c023-global-pr-sme-study.pdf\">https:\/\/about.glovoapp.com\/wp-content\/uploads\/2022\/12\/c023-global-pr-sme-study.pdf<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lien \u00e0 la plateforme:&nbsp; <a href=\"https:\/\/sell.glovoapp.com\/tn\/fr\/?utm_source=pr&amp;utm_medium=press_release&amp;utm_campaign=glovo_local\">https:\/\/sell.glovoapp.com\/tn\/fr\/?utm_source=pr&amp;utm_medium=press_release&amp;utm_campaign=glovo_local<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a><strong>\u00c0 propos de Glovo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Glovo est une application multi-cat\u00e9gories pionni\u00e8re qui met en relation les utilisateurs avec des entreprises et des coursiers, offrant des services \u00e0 la demande dans les restaurants, \u00e9piceries, supermarch\u00e9s, et magasins de proximit\u00e9 locaux. La vision de Glovo est de donner \u00e0 chacun un acc\u00e8s facile \u00e0 tous au sein de sa ville, afin que les utilisateurs puissent profiter de ce qu&rsquo;ils veulent, quand ils veulent, o\u00f9 ils veulent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avec Communiqu\u00e9<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glovo Tunisie, plateforme technologique de livraison multi-cat\u00e9gories, a annonc\u00e9 le lancement de Glovo Local, un programme visant \u00e0 soutenir la digitalisation des&nbsp; petites et moyennes entreprises (PME) des secteurs de la restauration et du commerce de proximit\u00e9 en Tunisie. Lanc\u00e9 sur les 25 march\u00e9s o\u00f9 op\u00e8re la plateforme, Glovo Local est le premier programme de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":45740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[43,73],"tags":[9629,9628,65],"class_list":["post-45739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-business","category-eco","tag-commerce-de-proximite","tag-glovo","tag-programme"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/45739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45739"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/45739\/revisions"}],"predecessor-version":[{"id":45741,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/45739\/revisions\/45741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/45740"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}