{"id":42260,"date":"2022-08-04T15:19:32","date_gmt":"2022-08-04T15:19:32","guid":{"rendered":"https:\/\/www.africanchallenges.com\/?p=42260"},"modified":"2022-08-04T15:56:11","modified_gmt":"2022-08-04T15:56:11","slug":"samsung-stephanie-choi-vice-presidente-executive-et-directrice-marketing-de-la-division-mobile-experience-chez-samsung-electronics-sexprime-sur-le-nouveau-format-de-lunpacked","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=42260","title":{"rendered":"Samsung: Stephanie Choi, vice-pr\u00e9sidente ex\u00e9cutive et directrice marketing de la division Mobile eXperience chez Samsung Electronics, s\u2019exprime sur le nouveau format de l\u2019Unpacked"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Stephanie Choi, vice-pr\u00e9sidente ex\u00e9cutive et directrice marketing de la division Mobile eXperience chez Samsung Electronics, s\u2019exprime sur le nouveau format de l\u2019Unpacked cette ann\u00e9e qui ouvre l\u2019exp\u00e9rience Galaxy aux participants en pr\u00e9sentiel comme en ligne.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0 maintenant plus de dix ans que les Galaxy Unpacked de Samsung sont le point culminant de l\u2019innovation, de la technologie et de la c\u00e9l\u00e9bration \u2013 rassemblant la communaut\u00e9 Galaxy du monde entier pour d\u00e9voiler les derni\u00e8res innovations Samsung Galaxy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis sa cr\u00e9ation en 2009, l\u2019Unpacked est bien plus qu\u2019un lancement de nouveaux produits. C\u2019est un \u00e9v\u00e9nement qui r\u00e9unit les fans de Samsung et qui reconna\u00eet le travail de milliers d\u2019employ\u00e9s derri\u00e8re chaque nouveau produit. Les fans de Samsung assistent chaque ann\u00e9e aux Unpacked pour d\u00e9couvrir les prochaines innovations Galaxy qui refl\u00e8tent les valeurs de Samsung et font avancer l\u2019ensemble de l\u2019industrie mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que le monde s\u2019ouvre \u00e0 de nouvelles exp\u00e9riences, nous r\u00e9inventons l\u2019Unpacked \u00e0 travers le prisme de notre philosophie Galaxy pour refl\u00e9ter la cr\u00e9ativit\u00e9 de nos appareils pliables. Notre ambition n\u2019est pas seulement de faire \u00e9voluer les technologies mais aussi notre approche marketing. C\u2019est pourquoi nous souhaitons que l\u2019exp\u00e9rience Galaxy soit ouverte \u00e0 tous.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019exp\u00e9rience Galaxy revisit\u00e9e<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En amont de la prochaine exp\u00e9rience Unpacked, nous avons lanc\u00e9 une campagne de communication qui annonce un monde meilleur que celui d\u2019avant avec le lancement imminent de nouveaux appareils pliables. Le symbole universel \u201csup\u00e9rieur \u00e0\u201d (&gt;) illustre le fait que nos smartphones pliables ne se limitent pas \u00e0 un nouveau format, mais changent la fa\u00e7on dont nous interagissons avec nos appareils.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9fiant une fois de plus les id\u00e9es pr\u00e9con\u00e7ues sur les capacit\u00e9s des smartphones, Samsung propose de nouvelles fa\u00e7ons de travailler, de se divertir et de capturer les moments de vie gr\u00e2ce \u00e0 cette nouvelle s\u00e9rie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le meilleur de l\u2019hybride<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cette ann\u00e9e marque une nouvelle \u00e8re de l\u2019Unpacked. Elle allie le meilleur des \u00e9v\u00e9nements physiques et en ligne pour proposer une exp\u00e9rience unique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nouveaux espaces immersifs et exp\u00e9rientiels permettront aux consommateurs \u00e0 travers le monde de prendre en main nos produits dans un cadre ludique, cr\u00e9atif et stimulant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019exp\u00e9rience prendra place au c\u0153ur de Piccadilly Circus \u00e0 Londres et du Meatpacking District \u00e0 New York. Ces \u00e9v\u00e9nements r\u00e9uniront la communaut\u00e9 Galaxy, les journalistes, les partenaires et les employ\u00e9s de Samsung du monde entier et leur permettront de d\u00e9couvrir les derniers produits et innovations de Samsung comme jamais auparavant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le meilleur \u201creste \u00e0 venir\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En clin d\u2019\u0153il \u00e0 notre couleur iconique Lavande, nous allons repeindre la ville en violet. Le 10 ao\u00fbt, Samsung et BTS s\u2019associeront pour la premi\u00e8re diffusion transatlantique de la vid\u00e9o pliable \u00ab&nbsp;Yet to Come&nbsp;\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La version int\u00e9grale de la vid\u00e9o sera diffus\u00e9e en avant-premi\u00e8re \u00e0 22 heures (heure fran\u00e7aise) dans plusieurs quartiers embl\u00e9matiques, notamment Times Square \u00e0 New York.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais ce n\u2019est pas tout. Nous vous invitons \u00e0 suivre l\u2019Unpacked sur la&nbsp;<a href=\"https:\/\/news.samsung.com\/fr\/\">newsroom de Samsung<\/a>, sur<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/samsung.com\/\">Samsung.com<\/a>&nbsp;et sur&nbsp;<a href=\"https:\/\/www.youtube.com\/c\/Samsung\">la cha\u00eene YouTube de Samsung<\/a>&nbsp;le 10 ao\u00fbt 2022 \u00e0 14h (heure Tunis).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avec Communiqu\u00e9<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stephanie Choi, vice-pr\u00e9sidente ex\u00e9cutive et directrice marketing de la division Mobile eXperience chez Samsung Electronics, s\u2019exprime sur le nouveau format de l\u2019Unpacked cette ann\u00e9e qui ouvre l\u2019exp\u00e9rience Galaxy aux participants en pr\u00e9sentiel comme en ligne. Voil\u00e0 maintenant plus de dix ans que les Galaxy Unpacked de Samsung sont le point culminant de l\u2019innovation, de la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":42262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[12],"tags":[8796,625,8795],"class_list":["post-42260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-lunpacked","tag-samsung-electronics","tag-stephanie-choi"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/42260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42260"}],"version-history":[{"count":3,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/42260\/revisions"}],"predecessor-version":[{"id":42269,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/42260\/revisions\/42269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/42262"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}