{"id":3383,"date":"2018-11-09T11:20:20","date_gmt":"2018-11-09T11:20:20","guid":{"rendered":"http:\/\/www.africanchallenges.com\/?p=3383"},"modified":"2018-11-09T11:20:20","modified_gmt":"2018-11-09T11:20:20","slug":"zara-lenseigne-de-mode-veut-capter-des-parts-de-marche-en-afrique","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=3383","title":{"rendered":"Zara : l&rsquo;enseigne de mode veut capter des parts de march\u00e9 en Afrique"},"content":{"rendered":"<p><strong>Le groupe espagnol Inditex, propri\u00e9taire de l\u2019enseigne de mode Zara, a indiqu\u00e9 aujourd\u2019hui le lancement d\u2019une plateforme num\u00e9rique afin de faire parvenir ses produits aux consommateurs de 106 nouveaux march\u00e9s, rapporte Zone Bourse.<\/strong><\/p>\n<p>Cette strat\u00e9gie digitale, qui vise essentiellement le continent africain, cible des pays comme l\u2019Angola, la C\u00f4te d\u2019Ivoire, le S\u00e9n\u00e9gal et le Ghana.<\/p>\n<p>\u00ab Sur la nouvelle plateforme, les clients pourront passer commande en fran\u00e7ais et en anglais et recevoir leurs colis, entre trois et sept jours, en fonction de la destination \u00bb, explique l\u2019entreprise qui indique que la plateforme sera inaugur\u00e9e demain.<\/p>\n<p>Cette annonce repr\u00e9sente pour Zara une \u00e9tape suppl\u00e9mentaire de son projet visant \u00e0 \u00eatre pr\u00e9sent en ligne partout dans le monde, d&rsquo;ici 2020, afin de cr\u00e9er de nouveaux relais de croissance au-del\u00e0 des seules boutiques physiques.<\/p>\n<p>La cha\u00eene de pr\u00eat-\u00e0-porter Zara est une r\u00e9f\u00e9rence mondiale de l\u2019industrie de la mode et a d\u00e9velopp\u00e9, \u00e0 l\u2019image de H&amp;M, une strat\u00e9gie \u00ab fast fashion \u00bb qui mise sur une production \u00ab juste-\u00e0-temps \u00bb, en fonction de la demande et une plus grande flexibilit\u00e9 des fournisseurs, li\u00e9e \u00e0 la proximit\u00e9 avec le march\u00e9 d\u2019\u00e9coulement.<\/p>\n<p>Le groupe Inditex, dont les produits seront d\u00e9sormais accessibles sur 202 march\u00e9s, a r\u00e9alis\u00e9 un b\u00e9n\u00e9fice net de 1,4 milliard d\u2019euros, au terme de son premier semestre 2019.<\/p>\n<p>Avec Agence Ecofin<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe espagnol Inditex, propri\u00e9taire de l\u2019enseigne de mode Zara, a indiqu\u00e9 aujourd\u2019hui le lancement d\u2019une plateforme num\u00e9rique afin de faire parvenir ses produits aux consommateurs de 106 nouveaux march\u00e9s, rapporte Zone Bourse. Cette strat\u00e9gie digitale, qui vise essentiellement le continent africain, cible des pays comme l\u2019Angola, la C\u00f4te d\u2019Ivoire, le S\u00e9n\u00e9gal et le Ghana. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"override_template":"1","override":[{"template":"1","parallax":"1","fullscreen":"0","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}]},"jnews_primary_category":{"id":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[8,7],"tags":[1654,201,372,1653,1652,1655,1651],"class_list":["post-3383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-lifestyle","tag-angola","tag-cote-divoire","tag-ghana","tag-inditex","tag-mode","tag-senegal","tag-zara"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/3383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3383"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/3383\/revisions"}],"predecessor-version":[{"id":3385,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/3383\/revisions\/3385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/3384"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}