{"id":32819,"date":"2021-09-15T11:57:42","date_gmt":"2021-09-15T11:57:42","guid":{"rendered":"http:\/\/www.africanchallenges.com\/?p=32819"},"modified":"2021-09-15T12:01:34","modified_gmt":"2021-09-15T12:01:34","slug":"tunisie-tawa-digital-talents-premiere-plateforme-tunisienne-de-marketing-dinfluence","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=32819","title":{"rendered":"Tunisie : TAWA Digital Talents, premi\u00e8re plateforme tunisienne de marketing d\u2019influence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TAWA Digital Talents est la premi\u00e8re plateforme tunisienne de marketing d\u2019influence. Le site&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/www.tawa.digital\/\">www.tawa.digital<\/a>&nbsp;permet la mise en relation entre les cr\u00e9ateurs de contenu et les marques pour collaborer dans le cadre des campagnes de marketing d\u2019influence.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme a pour objectif de propulser les cr\u00e9ateurs de contenu sur le Digital \u00e0 travers des collaborations valorisantes avec les marques mondiales qui utilisent le marketing d&rsquo;influence comme levier dans leurs communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAWA Digital Talents, propose aux jeunes cr\u00e9ateurs de contenu, ainsi qu&rsquo;aux annonceurs, une plateforme de matchmaking bas\u00e9e sur l&rsquo;intelligence artificielle, permettant de cr\u00e9er des opportunit\u00e9s de collaborations pour produire la meilleure \u00ab\u00a0exp\u00e9rience client\u2018\u2019 pour les communaut\u00e9s sur le Digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le projet de TAWA Digital Talents a \u00e9t\u00e9 lanc\u00e9 en Janvier 2021, par Mohamed Salah Mbarek, aka \u2018\u2019 Midox \u2018\u2019, l\u2019expert en Marketing Digital avec 11 ans d\u2019exp\u00e9rience et plus de 200 projets. La plateforme a \u00e9t\u00e9 d\u00e9velopp\u00e9e par des comp\u00e9tences tunisiennes et appuy\u00e9e par l\u2019expertise du programme d\u2019incubation Start\u2019Act.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme TAWA Digital Talents a recens\u00e9 jusqu\u2019\u00e0 maintenant plus de 1000 influenceurs tunisiens class\u00e9s par cat\u00e9gories, zones g\u00e9ographiques et impact.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avec Communiqu\u00e9<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TAWA Digital Talents est la premi\u00e8re plateforme tunisienne de marketing d\u2019influence. Le site&nbsp;www.tawa.digital&nbsp;permet la mise en relation entre les cr\u00e9ateurs de contenu et les marques pour collaborer dans le cadre des campagnes de marketing d\u2019influence. La plateforme a pour objectif de propulser les cr\u00e9ateurs de contenu sur le Digital \u00e0 travers des collaborations valorisantes avec [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":32820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-32819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/32819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32819"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/32819\/revisions"}],"predecessor-version":[{"id":32821,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/32819\/revisions\/32821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/32820"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}