{"id":258,"date":"2018-06-28T10:13:29","date_gmt":"2018-06-28T10:13:29","guid":{"rendered":"http:\/\/www.africanchallenges.com\/?p=258"},"modified":"2018-08-05T14:12:19","modified_gmt":"2018-08-05T14:12:19","slug":"coupe-du-monde-2018-lafrique-a-achete-plus-de-licences-de-diffusion-kpmg","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=258","title":{"rendered":"Coupe du monde 2018 : l\u2019Afrique a achet\u00e9 plus de licences de diffusion (KPMG)"},"content":{"rendered":"<p><strong>Pour la Coupe du monde de football se d\u00e9roulant actuellement en Russie, l\u2019Afrique a acquis 274 licences sur les 685 commercialis\u00e9es. C\u2019est le plus grand nombre de licences acquises par un continent. L\u2019information a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9e par une r\u00e9cente \u00e9tude de KPMG.<\/strong><\/p>\n<p>D\u2019apr\u00e8s le cabinet d\u2019analyse, l\u2019Afrique se classe loin devant l\u2019Europe et ses 175 licences de diffusion. Selon les r\u00e9sultats obtenus par KPMG, le continent africain a \u00e9galement acquis la plus grande part des formats de licence mobile\/internet de toutes les r\u00e9gions.<\/p>\n<p>\u00ab La Coupe du monde, comme toujours, captivera les t\u00e9l\u00e9spectateurs du monde entier. L&rsquo;attrait du jeu et les opportunit\u00e9s commerciales ont transform\u00e9 la comp\u00e9tition phare de la FIFA en une entreprise lucrative qui n&rsquo;a pas d&rsquo;\u00e9quivalent dans le sport international. Malgr\u00e9 toutes les controverses entourant l&rsquo;instance dirigeante du football, il semble que le format du tournoi puisse encore attirer un nombre substantiel de sponsors et de diffuseurs.\u00bb, explique Andrea Sartori (photo), responsable mondial du sport chez KPMG.<\/p>\n<p>Au regard de la ferveur suscit\u00e9e par la comp\u00e9tition en Afrique, il y a de fortes chances que les annonceurs orientent de plus en plus leurs campagnes vers le continent lors des prochaines \u00e9ditions de la Coupe du monde.<\/p>\n<p>Avec Agence Ecofin<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la Coupe du monde de football se d\u00e9roulant actuellement en Russie, l\u2019Afrique a acquis 274 licences sur les 685 commercialis\u00e9es. C\u2019est le plus grand nombre de licences acquises par un continent. L\u2019information a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9e par une r\u00e9cente \u00e9tude de KPMG. D\u2019apr\u00e8s le cabinet d\u2019analyse, l\u2019Afrique se classe loin devant l\u2019Europe et ses 175 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"override_template":"0","override":[{"template":"1","parallax":"1","fullscreen":"0","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}]},"jnews_primary_category":{"id":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[17,7,61,21],"tags":[67,69,70,68],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-lifestyle","category-societe","category-sport","tag-coupe-du-monde","tag-football","tag-kpmg","tag-russie"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=258"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/258\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/258\/revisions\/260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/259"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}