{"id":25209,"date":"2021-01-07T18:23:26","date_gmt":"2021-01-07T18:23:26","guid":{"rendered":"http:\/\/www.africanchallenges.com\/?p=25209"},"modified":"2021-01-07T18:35:58","modified_gmt":"2021-01-07T18:35:58","slug":"tunisie-kia-motors-devoile-ses-nouveaux-logo-et-slogan","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=25209","title":{"rendered":"Tunisie : Kia  Motors d\u00e9voile ses nouveaux logo et slogan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kia a r\u00e9v\u00e9l\u00e9 ses nouveaux logo d\u2019entreprise et slogan de marque mondial. Cette nouvelle formule t\u00e9moigne de la transformation audacieuse du constructeur automobile et de sa toute nouvelle vocation de marque. L\u2019introduction du nouveau logo refl\u00e8te l\u2019ambition de Kia d\u2019occuper une place de leadership dans l\u2019industrie future de la mobilit\u00e9 en refondant pratiquement tous les aspects de son activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le logo symbolise la nouvelle vocation poursuivie par la marque, de m\u00eame que les valeurs que Kia v\u00e9hiculera \u00e0 l\u2019avenir dans des produits et services qui enrichiront l\u2019exp\u00e9rience client. Kia concr\u00e9tise sa promesse de marque par un nouveau logo \u00e9vocateur d\u2019une signature manuscrite. La ligne au trac\u00e9 rythm\u00e9 et d\u2019un seul tenant du logo exprime l\u2019engagement de Kia \u00e0 partager des moments d\u2019inspiration; quant \u00e0 la sym\u00e9trie du trac\u00e9, elle souligne l\u2019assurance. Le mouvement ascensionnel du logo est l\u2019incarnation des ambitions montantes de la marque et, surtout, du b\u00e9n\u00e9fice qu\u2019en tireront les clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>Le nouveau logo de Kia affiche l\u2019engagement de l\u2019entreprise de se muer en ic\u00f4ne du changement et de l\u2019innovation<\/em>\u00bb, pr\u00e9cise Ho Sung Song, pr\u00e9sident et CEO de Kia. \u00ab<em>L\u2019industrie automobile traverse une \u00e9poque de transformations rapides, et Kia adopte une attitude proactive pour \u00e0 la fois d\u00e9finir ces changements et s\u2019y adapter. Notre nouveau logo exprime notre d\u00e9sire d\u2019inspirer les clients \u00e0 mesure qu\u2019\u00e9voluent leurs besoins de mobilit\u00e9. Il s\u2019adresse cependant aussi \u00e0 nos employ\u00e9s, que nous invitons \u00e0 relever les d\u00e9fis auxquels nous faisons face dans une industrie en mutation rapide<\/em>.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau logo a \u00e9t\u00e9 d\u00e9voil\u00e9 lors d\u2019un spectacle pyrotechnique qui a pulv\u00e9ris\u00e9 tous les records et qui s\u2019est d\u00e9ploy\u00e9 sous la vo\u00fbte c\u00e9leste, au-dessus d\u2019Incheon en Cor\u00e9e. La manifestation a fait intervenir 303 pyrodrones lan\u00e7ant des centaines de pi\u00e8ces d\u2019artifice qui, lors de leurs allumages synchronis\u00e9s, ont trac\u00e9 des motifs artistiques pour c\u00e9l\u00e9brer le nouveau d\u00e9part pris par Kia. Ainsi a \u00e9t\u00e9 \u00e9tabli un nouveau record mondial Guinness dans le cadre du \u00abMost unmanned aerial vehicles (UAV)\u00bb par le lancer de feux d\u2019artifice d\u00e9ploy\u00e9s simultan\u00e9ment.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"Source of Inspiration : The Origin | Kia\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FVLMYjWl8KI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de son tout nouveau logo, Kia a divulgu\u00e9 son nouveau slogan de marque mondial: \u00ab<em>Movement that inspires<\/em>\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le lancement du nouveau logo fait suite \u00e0 l\u2019annonce en 2020 du \u00abplan S\u00bb de Kia, qui s\u2019inscrit dans une strat\u00e9gie commerciale sur le long terme. Dans le cadre de son plan S, Kia s\u2019est fix\u00e9 entre autres pour ambition d\u2019occuper une place de leader sur le march\u00e9 automobile mondial. Il s\u2019agit en l\u2019occurrence de populariser les v\u00e9hicules \u00e9lectriques et de lancer une large gamme de services de mobilit\u00e9, adapt\u00e9s aux besoins des particuliers et des march\u00e9s locaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avec Communiqu\u00e9<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kia a r\u00e9v\u00e9l\u00e9 ses nouveaux logo d\u2019entreprise et slogan de marque mondial. Cette nouvelle formule t\u00e9moigne de la transformation audacieuse du constructeur automobile et de sa toute nouvelle vocation de marque. L\u2019introduction du nouveau logo refl\u00e8te l\u2019ambition de Kia d\u2019occuper une place de leadership dans l\u2019industrie future de la mobilit\u00e9 en refondant pratiquement tous les [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":25210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[71],"tags":[],"class_list":["post-25209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autos-motos-2"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/25209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25209"}],"version-history":[{"count":2,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/25209\/revisions"}],"predecessor-version":[{"id":25212,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/25209\/revisions\/25212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/25210"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}