{"id":23852,"date":"2020-12-03T14:10:06","date_gmt":"2020-12-03T14:10:06","guid":{"rendered":"http:\/\/www.africanchallenges.com\/?p=23852"},"modified":"2020-12-03T14:16:32","modified_gmt":"2020-12-03T14:16:32","slug":"le-groupe-nissan-va-creer-une-nouvelle-unite-commerciale-regionale-destinee-a-lafrique","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=23852","title":{"rendered":"Le groupe Nissan va cr\u00e9er une nouvelle unit\u00e9 commerciale r\u00e9gionale destin\u00e9e \u00e0 l\u2019Afrique"},"content":{"rendered":"\n<p class=\"texte\" style=\"margin-top: 0cm; tab-stops: 389.85pt; background: white;\"><span style=\"font-size: 14.0pt; color: #444444;\"><strong>Dans un communiqu\u00e9 publi\u00e9 le mercredi 2 d\u00e9cembre 2020,<\/strong> <strong>la soci\u00e9t\u00e9 japonaise d\u2019automobile Nissan a annonc\u00e9 qu\u2019elle va mettre en place une nouvelle unit\u00e9 commerciale r\u00e9gionale destin\u00e9e \u00e0 l\u2019Afrique afin de r\u00e9organiser ses op\u00e9rations sur le continent en les centralisant au sein d\u2019une seule entit\u00e9. Le groupe esp\u00e8re ainsi mieux p\u00e9n\u00e9trer le march\u00e9 africain, encore sous-exploit\u00e9.<\/strong><\/span><\/p>\n<p class=\"texte\" style=\"margin-top: 0cm; tab-stops: 389.85pt; background: white; box-sizing: border-box; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 14.0pt; color: #444444;\">Cette mesure vise \u00e0 centraliser les op\u00e9rations de l\u2019entreprise sur le continent africain \u00e0 travers une seule entit\u00e9. Celle-ci devrait \u00eatre dirig\u00e9e par Mike Whitfield, qui occupait le poste de directeur g\u00e9n\u00e9ral des unit\u00e9s de Nissan en Afrique du Sud et en Egypte. <\/span><\/p>\n<p class=\"texte\" style=\"margin-top: 0cm; tab-stops: 389.85pt; background: white;\"><span style=\"font-size: 14.0pt; color: #444444;\">Gr\u00e2ce \u00e0 cette strat\u00e9gie, l\u2019entreprise esp\u00e8re stimuler sa capacit\u00e9 de production et mieux p\u00e9n\u00e9trer le march\u00e9 africain.<\/span><\/p>\n<p class=\"texte\" style=\"margin-top: 0cm; tab-stops: 389.85pt; background: white; box-sizing: border-box; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 14.0pt; color: #444444;\">Consid\u00e9r\u00e9e comme l&rsquo;un des plus grands march\u00e9s d\u2019automobiles neuves non d\u00e9velopp\u00e9s du monde, l\u2019Afrique a attir\u00e9 ces derni\u00e8res ann\u00e9es, de nombreuses soci\u00e9t\u00e9s automobiles qui ont annonc\u00e9 d\u2019\u00e9normes investissements pour profiter de la bonne performance du continent en termes de croissance \u00e9conomique.<\/span><\/p>\n<p class=\"texte\" style=\"margin-top: 0cm; tab-stops: 389.85pt; background: white; box-sizing: border-box; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 14.0pt; color: #444444;\">Selon les statistiques, le continent compte pour \u00e0 peu pr\u00e8s 1% des ventes mondiales de voitures neuves, alors que sa population et sa classe moyenne augmentent. Les grosses firmes comme Nissan, Volkswagen, ou Toyota cherchent donc \u00e0 bien se positionner sur le continent pour mieux profiter de ses perspectives \u00e9conomiques prometteuses, renforc\u00e9es notamment par la zone de libre-\u00e9change \u00e9conomique africaine.<\/span><\/p>\n<p class=\"texte\" style=\"margin-top: 0cm; tab-stops: 389.85pt; background: white; box-sizing: border-box; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 14.0pt; color: #444444;\">Selon la m\u00eame source \u00ab\u00a0<em style=\"box-sizing: border-box;\">Au-del\u00e0 des am\u00e9liorations op\u00e9rationnelles internes, cela permet \u00e0 Nissan de se concentrer sur l&rsquo;opportunit\u00e9 massive que l&rsquo;Afrique repr\u00e9sente pour l&rsquo;organisation au niveau mondial<\/em>\u00a0\u00bb, <\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify; tab-stops: 389.85pt; background: #F4F8FB;\"><span class=\"s1\"><span style=\"font-size: 14.0pt; font-family: 'AmpleSoft-Regular5','serif'; color: #404042;\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify; tab-stops: 389.85pt; background: #F4F8FB;\"><span class=\"s1\"><span style=\"font-size: 14.0pt; font-family: 'AmpleSoft-Regular5','serif'; color: #404042;\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify; tab-stops: 389.85pt; background: #F4F8FB;\"><span class=\"s1\"><span style=\"font-size: 14.0pt; font-family: 'AmpleSoft-Regular5','serif'; color: #404042;\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify; tab-stops: 389.85pt; background: #F4F8FB;\"><span class=\"s1\"><span style=\"font-size: 14.0pt; font-family: 'AmpleSoft-Regular5','serif'; color: #404042;\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify; tab-stops: 389.85pt; background: #F4F8FB;\"><span class=\"s1\"><span style=\"font-size: 14.0pt; font-family: 'AmpleSoft-Regular5','serif'; color: #404042;\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify; tab-stops: 389.85pt; background: #F4F8FB;\"><span class=\"s1\"><span style=\"font-size: 14.0pt; font-family: 'AmpleSoft-Regular5','serif'; color: #404042;\">\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Dans un communiqu\u00e9 publi\u00e9 le mercredi 2 d\u00e9cembre 2020, la soci\u00e9t\u00e9 japonaise d\u2019automobile Nissan a annonc\u00e9 qu\u2019elle va mettre en place une nouvelle unit\u00e9 commerciale r\u00e9gionale destin\u00e9e \u00e0 l\u2019Afrique afin de r\u00e9organiser ses op\u00e9rations sur le continent en les centralisant au sein d\u2019une seule entit\u00e9. Le groupe esp\u00e8re ainsi mieux p\u00e9n\u00e9trer le march\u00e9 africain, encore [...]","protected":false},"author":4,"featured_media":23853,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[71],"tags":[63,917,6421],"class_list":["post-23852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autos-motos-2","tag-afrique","tag-groupe-nissan","tag-unite-commerciale"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/23852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23852"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/23852\/revisions"}],"predecessor-version":[{"id":23854,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/23852\/revisions\/23854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/23853"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}