La \u00a0directrice ex\u00e9cutive communication commerciale et corporate chez Tunisie Telecom, Hela Goucha, a r\u00e9v\u00e9l\u00e9, hier mardi 24 novembre 2020, le message derri\u00e8re la campagne \u00ab\u00a0Baddel\u00a0\u00bb que l\u2019op\u00e9rateur national a lanc\u00e9e la semaine derni\u00e8re sur plusieurs supports de communication du classique au digital.\u00a0<\/p>\n
\u00ab\u00a0C\u2019est une invitation au changement\u00a0<\/em>\u00bb,<\/strong> a affirm\u00e9 Hela Ghoucha expliquant que la notion de participation est tr\u00e8s pr\u00e9sente dans cette campagne. \u00ab\u00a0L\u2019id\u00e9e est aussi d\u2019\u00e9voluer ensemble en tant qu\u2019op\u00e9rateur et consommateurs<\/em>\u00a0\u00bb.<\/strong> \u00a0<\/p>\n La responasbel a\u00a0 indiqu\u00e9 \u00ab\u00a0A travers cette campagne, nous appelons \u00e0 \u00eatre sensible au changement que nous sommes en train de mettre en \u0153uvre et ainsi se soutenir mutuellement. En tant qu\u2019op\u00e9rateur, nous sommes \u00e0 l\u2019\u00e9coute de ce qui est demand\u00e9 et nous sommes en train d\u2019y r\u00e9pondre avec plusieurs projets, notamment celui de la couverture des zones blanches pour assurer une connectivit\u00e9 m\u00eame dans les recoins de la Tunisie. Nous avons certes une responsabilit\u00e9 de par notre r\u00f4le d\u2019op\u00e9rateur mais nous avons \u00e9galement une responsabilit\u00e9 civile et citoyenne<\/em>\u00a0\u00ab.<\/strong><\/p>\n Madame Goucha a rappel\u00e9, dans ce sens, que l\u2019op\u00e9rateur national offrait, aujourd\u2019hui, une couverture r\u00e9seau sur 95% du territoire tunisien, ce qui, d\u2019ailleurs, consolide son r\u00f4le dans l\u2019appui de la strat\u00e9gie nationale d\u2019inclusion digitale.\u00a0<\/p>\n Soulignant que la campagne \u00ab\u00a0Baddel\u00a0\u00bb n\u2019est pas uniquement ax\u00e9e sur le fait de capter ou d\u2019attirer de nouveaux abonn\u00e9s, la directrice ex\u00e9cutive communication commerciale et corporate de Tunisie Telecom, a affirm\u00e9 que l\u2019internet tunisien \u00e9tait un concept \u00e0 part enti\u00e8re. \u00ab\u00a0Nous avons notre propre fa\u00e7on de consommer internet. C\u2019est pourquoi, cette campagne vise, en plus d\u2019offrir le meilleur de la connectivit\u00e9 en termes de technologies et de d\u00e9bit, \u00e0 permettre aux consommateurs \u2013 dans une prochaine phase \u2013 d\u2019avoir acc\u00e8s \u00e0 des offres personnalis\u00e9es qui correspondent au plus pr\u00e8s \u00e0 leurs besoins<\/em>\u00a0\u00bb<\/strong>. \u00a0<\/p>\n La directrice \u00a0a \u00e9voqu\u00e9, dans ce m\u00eame contexte, les diff\u00e9rentes actions mises en place par Tunisie Telecom. \u00ab\u00a0Nous avons beaucoup investi dans notre r\u00e9seau, dans la fibre optique et le fixe. Nous avons \u00e9labor\u00e9 des offres avec des r\u00e9ductions et d\u00e9ploy\u00e9 de nouveaux services avec nos e-shops et m\u00eame dans nos boutiques physiques afin d\u2019arriver \u00e0 terme \u00e0 un service totalement digitalis\u00e9 qui r\u00e9pond aux attentes des consommateurs<\/em>\u00a0\u00bb<\/strong>, a avanc\u00e9 Hela Ghoucha.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"La \u00a0directrice ex\u00e9cutive communication commerciale et corporate chez Tunisie Telecom, Hela Goucha, a r\u00e9v\u00e9l\u00e9, hier mardi 24 novembre 2020, le message derri\u00e8re la campagne \u00ab\u00a0Baddel\u00a0\u00bb que l\u2019op\u00e9rateur national a lanc\u00e9e la semaine derni\u00e8re sur plusieurs supports de communication du classique au digital.\u00a0 \u00ab\u00a0C\u2019est une invitation au changement\u00a0\u00bb, a affirm\u00e9 Hela Ghoucha expliquant que la notion [...]","protected":false},"author":4,"featured_media":23506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[12],"tags":[6296,6298,6297,54],"class_list":["post-23504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-campagne-baddel","tag-hela-goucha","tag-invitation","tag-tunisie"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/23504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23504"}],"version-history":[{"count":4,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/23504\/revisions"}],"predecessor-version":[{"id":23511,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/23504\/revisions\/23511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/23506"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}