{"id":21772,"date":"2020-10-17T21:12:11","date_gmt":"2020-10-17T21:12:11","guid":{"rendered":"http:\/\/www.africanchallenges.com\/?p=21772"},"modified":"2020-10-17T21:14:32","modified_gmt":"2020-10-17T21:14:32","slug":"jumia-le-geant-africain-de-le-commerce-en-quete-de-partenaires-chinois-pour-ameliorer-ses-revenus","status":"publish","type":"post","link":"https:\/\/www.africanchallenges.com\/?p=21772","title":{"rendered":"Jumia , le g\u00e9ant africain de l\u2019e-commerce en qu\u00eate de partenaires chinois pour am\u00e9liorer ses revenus"},"content":{"rendered":"\n

Jumia veut satisfaire les consommateurs africains qui adoptent de plus en plus les achats en ligne avec le contexte actuel de Covid-19. La soci\u00e9t\u00e9 recherche \u00e0 cet effet des fournisseurs chinois au regard de la qualit\u00e9 de leurs produits, de leurs petits prix, mais surtout de leur grande capacit\u00e9 de production.<\/strong>\u00a0<\/strong><\/p>\n

Sam Chappatte, le pr\u00e9sident-directeur g\u00e9n\u00e9ral de la branche kenyane de Jumia, la plateforme africaine d\u2019e-commerce, a d\u00e9clar\u00e9 qu\u2019elle cherche \u00e0 accro\u00eetre ses partenariats avec des fournisseurs chinois afin d’augmenter ses revenus.<\/p>\n

Lors d\u2019un entretien accord\u00e9 le 15 octobre 2020 \u00e0\u00a0Xinhua<\/em>\u00a0\u2013 en marge du lancement par Jumia de son premier Africa Food Index, une publication qui montre l\u2019impact de la Covid-19 sur les tendances alimentaires en Afrique, influenc\u00e9e par les livraisons en ligne de nourriture \u2013, il a expliqu\u00e9 que les \u00ab\u00a0entreprises chinoises proposent des produits tr\u00e8s pertinents pour les consommateurs africains, car ils sont abordables et de bonne qualit\u00e9<\/em>\u00a0\u00bb.<\/p>\n

Selon Sam Chapatte, Jumia est actuellement l’une des plateformes d’achat en ligne les plus populaires du continent en raison du stockage de produits fiables et abordables. Il a indiqu\u00e9 qu\u2019elle dispose de \u00ab\u00a0l’infrastructure et de la technologie n\u00e9cessaires pour permettre aux fabricants chinois d’atteindre leurs consommateurs de mani\u00e8re pratique<\/em>\u00a0\u00bb.<\/p>\n

Au-del\u00e0 du petit prix et de la bonne qualit\u00e9 de leurs produits, les entreprises chinoises ont \u00e9galement une grande capacit\u00e9 de production qui permettra \u00e0 Jumia \u00a0de r\u00e9pondre efficacement aux besoins du plus grand nombre durant ce contexte de pand\u00e9mie mondiale de Covid-19, qui suscite \u00a0l\u2019adoption croissante des achats en ligne par les Africains.<\/p>\n","protected":false},"excerpt":{"rendered":"Jumia veut satisfaire les consommateurs africains qui adoptent de plus en plus les achats en ligne avec le contexte actuel de Covid-19. La soci\u00e9t\u00e9 recherche \u00e0 cet effet des fournisseurs chinois au regard de la qualit\u00e9 de leurs produits, de leurs petits prix, mais surtout de leur grande capacit\u00e9 de production.\u00a0 Sam Chappatte, le pr\u00e9sident-directeur [...]","protected":false},"author":4,"featured_media":21773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_override_bookmark_settings":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_post_split":[],"footnotes":""},"categories":[43,73],"tags":[4304,5746],"class_list":["post-21772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-business","category-eco","tag-covid-19-2","tag-sam-chappatte"],"_links":{"self":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/21772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21772"}],"version-history":[{"count":1,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/21772\/revisions"}],"predecessor-version":[{"id":21774,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/posts\/21772\/revisions\/21774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=\/wp\/v2\/media\/21773"}],"wp:attachment":[{"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africanchallenges.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}